X.DAYS Service Provider Pitch Interlaken Swiss

The role of Service Providers in the New IT

Ruud van Zutphen EMC Service Providers Team

Something

BIG is happening in IT

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The way in which Organizations

Buy and Consume ICT

is changing

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HIGH SPEED INTERNET …… (Swiss lead in spead comparing Global Internet Conenctions. www.nielsen.com)

CONSUMPTION ECONOMICS The New Rules of Tech (J.B. Wood, Todd Hewlin, Thomas Lah)

MOBILE DEVICE BATLES

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HIGH SPEED INTERNET …… (Swiss lead in spead comparing Global Internet Conenctions. www.nielsen.com)

CONSUMPTION ECONOMICS The New Rules of Tech (J.B. Wood, Todd Hewlin, Thomas Lah)

MOBILE DEVICE BATLES

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Thomas Edison, American inventor and businessman, known as "The Wizard of Menlo Park", pushed for the development of a DC power engine.

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Thomas Edison, American inventor and businessman, known as "The Wizard of Menlo Park", pushed for the development of a DC power engine.

George Westinghouse, American entrepreneur and engineer, backed financially the development of a practical AC power network.

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Thomas Edison, American inventor and businessman, known as "The Wizard of Menlo Park", pushed for the development of a DC power engine.

George Westinghouse, American entrepreneur and engineer, backed financially the development of a practical AC power network.

Nikola Tesla, Serbian inventor, physicist, and electro-mechanical engineer, was known as "The Wizard of the West" and was instrumental in developing AC networks..

Human control goes to Full Automation

Edison Power Engine Highly Automated Powerplant

Human control goes to Full Automation

Edison Power Engine Highly Automated Powerplant

Human control goes to Full Automation

Edison Power Engine Highly Automated Powerplant

Traditional DataCenter

Human control goes to Full Automation

Edison Power Engine Highly Automated Powerplant

Traditional DataCenter Lights Out DataCenter

Human control goes to Full Automation

Edison Power Engine Highly Automated Powerplant

Traditional DataCenter Software defined DataCenter Lights Out DataCenter

What about

Technology

and

InfraStructure?

Cloud Transforms IT

Standardize 1 Automate 3 Virtualize 2

Storage Servers Networking Security Management

Next: The Software-Defined Data Center

Storage Servers Networking Security Management

Next: The Software-Defined Data Center

LOWER OPERATIONAL COSTS

IMPROVE REVENUE

CRM / HRM Database ERP Big Data HPC

Silos In The Data Center Email File & Print

CRM / HRM Database ERP Big Data HPC

Silos In The Data Center Email File & Print

2004-08 2009-10 2012+

IT PRODUCTION Infrastructure Focus

Percentage of IT Spend On New Capabilities vs. Keeping Lights On

Approximate Time-To-Provision Application Environments

20% 21%

20%

60 Days

80 Days

90 Days

EMC IT Transformation Results

N o n D i g i t a l i s N o r m a l

MainFrame Client / Server

InterNet

Defined by IT Specialists

IT-AS-A-SERVICE Business Focus

D i g i t a l i s N o r m a l

Cloud Computing Converged Infrastructure

BIG DATA

Defined by Consumers

BUSINESS PRODUCTION Application Focus

42%

40%

23%

25%

~1 Day

7 Days

40 Days

30 Days

2004-08 2009-10 2012+

IT PRODUCTION Infrastructure Focus

Percentage of IT Spend On New Capabilities vs. Keeping Lights On

Approximate Time-To-Provision Application Environments

20% 21%

20%

60 Days

80 Days

90 Days

EMC IT Transformation Results

N o n D i g i t a l i s N o r m a l

MainFrame Client / Server

InterNet

Defined by IT Specialists

EMC2 Service Providers

Your Hybrid Cloud Strategy

Existing Workloads

Workloads Cheaper On Private/ Public Cloud

Legacy Workloads For Cost Reasons

Economic Evaluation

Your Hybrid Cloud Strategy

Existing Workloads

Workloads Cheaper On Private/ Public Cloud

Legacy Workloads For Cost Reasons

Economic Evaluation Trust Assessment

Workloads Can Be Moved To Public Cloud

Because They Meet Trust Requirements

Private Cloud Workloads For Trust

Reasons

The EMC Cloud Advisory Service

Your Hybrid Cloud Strategy

Existing Workloads

Workloads Cheaper On Private/ Public Cloud

Legacy Workloads For Cost Reasons

Economic Evaluation Functional Assessment

Public Cloud Workloads

Private Cloud Workloads For

Functionality Reasons

Trust Assessment

Workloads Can Be Moved To Public Cloud

Because They Meet Trust Requirements

Private Cloud Workloads For Trust

Reasons

The EMC Cloud Advisory Service

Expand With New Workloads

Business And Project Acceleration

Functional And Skills Advantage

Financial And Flexibility Advantage

On-Premise

Off-Premise

• Benefits Of EMC Technology, Plus:

– Faster Project Completion

– Access World-Class Expertise

– Flexibility For Business Change • They Use What You Use

– More Predictable, Less Testing, Less Risk

– Easier To Move Between Service Provider And Your Data Center

– A Benchmark For Your Capabilities And Costs • Choice And Flexibility

– Multi-Tenant, Dedicated, Managed Services, And Hybrid Solutions • Local Knowledge And Expertise

– Data Sovereignty

– Understanding: Local Culture, Markets

– Local Language Support

Why team with EMC Service Providers

As a Service Offerings: Compute Services

SAN, NAS, Object Storage Services

Backup and Recovery & Archiving Services

RSA Advanced Threat Incident Management

SAP, Oracle, Microsoft, Exchange, E-Mail, Sharepoint

Documentum Content Management

Advanced Threat Incident Managemen

Data Warehouse / Business Intelligence

Data Replication, Disaster Recovery Services

Information Security and Compliance

IT Service Management

Managed Availability Services

Oxygen/Drop Box

Test Dev as a Service

Virtual Data Center as a Service

Enterprise Application Stores

Enterprise SLA agreements

EMC Service Providers Offer

1000’s of EMC Trusted Service Providers

EMC Strategically partners with Service Providers, by sharing their Technology from Vmware, RSA, GreenPlum and it’s Core Storage Backup and Big Data solutions

Leverage EMC’s Service Provider Advantages

Private

Hybrid Cloud

Public

What do you do Best What an EMC SP can do Better Better IT

The advantage comes from joining the right mix of both

New Choices are Unlocked

Community & Regional Regs

Protection and Backup Business

Applications Vertical Specific

End User Computing

Private

Hybrid Cloud

Public

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