writing for Web 2.0 and the 3D web

Writing for Web 2.0 & the 3D web

• A quick history of the world wide web

• Web 2.0: Strategies for coping as a writer

• Web 2.0: Strategies for coping as a writer• Blogging it

• Web 2.0: Strategies for coping as a writer• Blogging it• Writing for others

• The 3D web: Lessons learned (so far)

• The 3D web: Lessons learned (so far)• Virtual worlds, mirror worlds, augmented reality

• The 3D web: Lessons learned (so far)• Virtual worlds, mirror worlds, augmented reality• Writing for mirror worlds (Google Earth)

• The 3D web: Lessons learned (so far)• Virtual worlds, mirror worlds, augmented reality• Writing for mirror worlds (Google Earth)• Writing for virtual worlds (Second Life)

What happened next?

• Form and content were separated

What happened next?

• Form and content were separated• Content management systems: Database-driven web

What happened next?

• Form and content were separated• Content management systems: Database-driven web • Content syndication: RSS feeds

What happened next?

• Form and content were separated• Content management systems: Database-driven web • Content syndication: RSS feeds• Atomisation of content: Reuse, mix, “mashup”

What happened next?

Cost of Publishing:

What happened next?

Cost of Publishing:

What happened next?

Cost of Publishing:

0Cost of Commenting:

What happened next?

Cost of Publishing:

What happened next?

Cost of Publishing:

Leads to...

Strategies for coping: Blogging it

• Old media won’t disappear

• Old media won’t disappear• Blogging is 1) a technology, 2) a state of mind

• Old media won’t disappear• Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future

• Old media won’t disappear• Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future• The usual: Be personal, post often, original content, be generous, give credit,

have opinions, be incisive & to the point

have opinions, be incisive & to the point• Find your spot in the ecosystem and own it

have opinions, be incisive & to the point• Find your spot in the ecosystem and own it• Comments = chance for community, conversation = loyal readers

have opinions, be incisive & to the point• Find your spot in the ecosystem and own it• Comments = chance for community, conversation = loyal readers• RSS is your friend (and so are Google email alerts) =>

have opinions, be incisive & to the point• Find your spot in the ecosystem and own it• Comments = chance for community, conversation = loyal readers• RSS is your friend (and so are Google email alerts) =>• Blog intelligence: Alexa, Technorati, statistics

have opinions, be incisive & to the point• Find your spot in the ecosystem and own it• Comments = chance for community, conversation = loyal readers• RSS is your friend (and so are Google email alerts) =>• Blog intelligence: Alexa, Technorati, statistics• Find your preferred media (Video? Audio podcasts?)

have opinions, be incisive & to the point• Find your spot in the ecosystem and own it• Comments = chance for community, conversation = loyal readers• RSS is your friend (and so are Google email alerts) =>• Blog intelligence: Alexa, Technorati, statistics• Find your preferred media (Video? Audio podcasts?)• Don’t aim to make money — do it for above all for reputation

Strategies for coping: Writing for others

• Out: Long pieces. In: Collections of shorter pieces

• Out: Long pieces. In: Collections of shorter pieces- Why? Click-happy readers, page views = money

• Package it: Offer photos, video, audio

• Package it: Offer photos, video, audio- Why? Web content is no longer just text

• Package it: Offer photos, video, audio- Why? Web content is no longer just text- No cost to embed YouTube, Flickr, Google Maps

• Package it: Offer photos, video, audio- Why? Web content is no longer just text- No cost to embed YouTube, Flickr, Google Maps- WSJ Example

• Package it: Offer photos, video, audio- Why? Web content is no longer just text- No cost to embed YouTube, Flickr, Google Maps- WSJ Example- Be websavvier than those you’re pitching to

The 3D web: Lessons learned (so far)

Writing for mirror worlds (Google Earth)

• It’s all about non-linear storytelling

Writing for mirror worlds (Google Earth)

• It’s all about non-linear storytelling• Examples: Gombe Chimp Blog, IPY, Shackleton, Swedish universities

Writing for virtual worlds (Second Life)

• Lessons learned so far:

• Lessons learned so far:- Text doesn't work in Second Life (some tried)

• Lessons learned so far:- Text doesn't work in Second Life (some tried) - Don't try to replicate the web

• Lessons learned so far:- Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions

• Lessons learned so far:- Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions- Okay to share content between web & SL (video, pictures, recipes)

• Examples:

• Examples:- Live events (gallery talks, plays, conferences)

• Examples:- Live events (gallery talks, plays, conferences)- Recorded video performances (“machinima”)

• Examples:- Live events (gallery talks, plays, conferences)- Recorded video performances (“machinima”)- Recorded audio performances (Raoul Wallenberg room)

• Examples:- Live events (gallery talks, plays, conferences)- Recorded video performances (“machinima”)- Recorded audio performances (Raoul Wallenberg room)- Audio soundtracks: podcasts (polarbear podcast)

Thanks!

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