Webinar websites - april 2012

How to create a brilliant websiteSue Davenport Ellen Woodbine

Welcome• We’re due to start at 10.20• Make sure your speakers are turned on, your

volume is up and you haven’t accidentally muted the webinar

• Grab a pen and paper

How to create a brilliant websiteSue Davenport

So let’s get started…

• Make sure your speakers are turned on, your volume is up and you haven’t accidentally muted the webinar

• Grab a pen and paper

Ellen Woodbine

Agenda

• Why have a website?

• Your target audience and MWA

• Web design and functionality

• Website content ideas

• SEO and web analytics

• … the one thing you MUST have on your

website to maximise success

Do you currently have a website for your firm?• Yes• No• It’s under construction

If yes, are you able to update every area of your website?• Yes• No, only some of it• No, none of it• N/A

Are you happy with your current website?• Yes• No – the content needs updating• No – the whole thing needs an overhaul

Does your website generate leads for your practice?• Yes• No• Not sure

Why have a website?

• ‘Shop window’ for your practice

• Immediacy of search

• Open 24/7

• Allows frequent updates

• Sells your services

Recognise these issues?

• Boring design

• Out of date

• Poor navigation

• ‘Us’, not ‘you’

• Wrong audience

• Too much text

• Inconsistent style

• Links not working

• Phone number hidden

• No testimonials

• Too much jargon

• No videos

• Latest News not updated

• No analytics

Your target audience

• ‘Ideal client’ profile

• What do prospects need to know?

• What do clients need to know?

• Future team members?

• Other visitors

Your MWA

• Most Wanted Action

• Identify it

• Make it obvious to visitors

• Every page

Find out how your business compares to hundreds of other businesses in YOUR industry!

Web design

• Design is subjective

• Should reflect your brand/personality

• Do your research

• Competitor sites

• Other professional sites

• Likes and dislikes

Logo removed

name removed

name removed

details removed

Website functionality

• AIDA

• Content Management System (CMS)

• Navigation

• Searchability

• Contact / call me back

• Location map

Website content

• Written for the visitor – not “us/we”

• Solutions – not services

• “Above the fold”

• Not too text-heavy – use images

• Easy to navigate – plenty of page links

• External links – when to use

Website compatibility

• Different browsers

• Mobile navigation

• Test

Search Engine Optimisation

• Keyword research – Google Adwordshttp://adwords.google.co.uk – click ‘get keyword ideas’

• Keyword-rich text, titles and descriptions

• Keyword-rich URLs / page links

• Social bookmarking

• Image alt tags

• Regularly update content

Website Analytics

• Google Analytics – free http://www.google.co.uk/analytics

– Unique visitors

– Average pages per visit

– Average time on site

– Traffic source

– Bounce rate

– Search keywords

– Goal conversion

Are you enjoying this webinar so far?

Here’s how you can get further help with your website

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Our top website tip…

• Use video• YouTube belongs to Google – searchable

• Embed keywords

• Adds interest

• Human element

• More powerful testimonials

Before we answer your questions…

http://linkd.in/wziwWh

Your questions

If you think of any more questions following the webinar please post them on the Discussions board on our LinkedIn group – search for:Marketing Solutions for Accountants

Thank you so much for watching our webinar.

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How to create a brilliant website

Sue Davenport Ellen Woodbine