Hi... thanks for joining our Smart websites webinar.

I am Siddharth "Sid" Jhunjhunwala, CEO of WS Group Pte Ltd, a mobile-first digital solutions company providing Enterprise Mobility, Enterprise Web Content Management and Digital Marketing services to Fortune 2000 Brands, Government Agencies and Mobile Startups.

More information at www.webspiders.com.sg

I am always on the lookout for learning & sharing opportunities with clients and colleagues. Last month, I attended SXSW 2015 in Austin, Texas and F8 Conference in San Francisco and found some unique perspectives for SMART websites which I will be sharing today

You can get in touch with me on social media @LinkedIn: linkedin.com/in/webspidersTwitter: @sid_webspidersE-mail: sid@webspiders.com

● How to use interesting Content to make websites smarter

● Insights into smart analytics and CMS

● Responsive Web Design trends and tips

● Inbound Marketing insights and benefits

● Best Practices in Social Media Integration

● Insightful case studies

Key takeaways from this session

● CMS and Mobile Strategists ● 300 + developers for large projects and rapid

deployment ● Global best practices for digital development ● 24/7 tech support ● Extensive experience with large brands and

public sector projects ● More information on - http://www.

webspiders.com/

● 360 degree digital agency ● Content, search and social media focused ● 60+ team members ● Brands, G2C and B2B (inbound)

marketing experience ● End-to-end Project Management Services● More information on - http://www.

pisocialmedia.com/

Global Clientele

The traditional SMART concept

The new world order

S ocial, Searchable & Sensible

M arketable

A mazing Content & Analytics

R esponsive

T echnologically Advanced

SMART websites are alwaysSocial, Searchable & Sensible

S

Why Social, Searchable & Sensible?

Sources: Various

31.24% of all referral traffic comes

from Social Media

95% - is what Google, Bing,

Ask and Yahoo account for in terms

of global traffic

83% of global internet

users prefer websites that are

“easy” and “simple”

Here are 9 Best Practices in Social Media & Website Integration

1. Social Media icons as Infrastructure elements

2. Share and Share some more

3. Intuitively feed integration buttons

Social Media icons should be easy to find

Most important social element in a smart website

Intuitive is better than all-over-the-place

Icons should be omnipresent Seamless redirection process results in more engagement

Twitter feeds and # should integrate with the messaging

Social Media Icons are DIFFERENT from SHARE buttons

Great website content = more shares

Always choose an active network to integrate for updated content

Social Media Icons should be placed both on the top and bottom of the

website

Dress up the “Share” button Experiment with new ways, do A/B testing here too!

4. Single Sign-ons bump up engagement

5. Use Analytics intelligently

6. Understand the Platform(s) thoroughly

Simplify the user journey Everything is tracked, so there is plenty of data to make sense of

Look before you leap. Don’t overcommit resources before you

are 90% sure of it!

Using existing social media accounts reduces sign-up attrition

Think beyond Google Analytics. Use bit.ly, Buffer, Hubspot, Hootsuite,

etc.

Different networks have different terms and modus-operandi

Give more options; integrate multiple network accounts

Measure and analyse every meaningful transaction of the user

Study them, do the tutorials, ask questions.

Integrate OpenID, Facebook, Google, Twitter, LinkedIN and/or

Foursquare and so on!

Deduce insights based on data. Give yourself room to fail

All platforms/networks have weaknesses. Strategize to use them

to your advantage

7. Share (user) stories 8. Branded Updates 9. Use Keywords intelligently

Turn visitors into fans into advocates

Own everything you do (and pay for)

Research, learn and incorporate effective keywords

User stories maintain online presence and create trust markers

Use branded hashtags and website links/blog

Keep the tone similar, consistent, but fresh in content

Utilize services, such as, Pixlee and Curalate for shareable content

Authenticity drives real and organic traffic

Use relevant keywords to your business and blog topics

User generated content has better reach, higher referrals and

more traffic

Never ever bombard your community

Include similar keywords in social media and website

● Social media integration● Search bar to find products through website● Simple, intuitive menu structure

● One-click registration for Newsletter● Daily, branded social media updates

WebsiteFacebook Post

The challenges of developing a Marketable Website

“If you have more money than brains, you should focus on Outbound Marketing.

If you have more brains than money, you should focus on Inbound Marketing.”

Guy Kawasaki Author, Influencer, Evangelist and Public Speaker

M

The Inbound Marketing Flow

Thanks for your interest in our webinar on Smart Websites and Social Media Integration.

To see a video of the full webinar, as well as other webinars from Pi Social Media, head on to:

www.pisocialmedia.com/webinars/videos