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Presentation on Web 2.0 applications and social networking created for DLS Day, May 18, 2009, by Lynn Dennis and Candi Lauret, Roselle Public Library.
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Virtual Libraries as Virtual Libraries as DestinationDestination
Get Social with Your Get Social with Your Library!Library!
DLS Day May 18, 2009DLS Day May 18, 2009
Why “Get social?”Why “Get social?”
74% of people ages 12-75+ go online 74% of people ages 12-75+ go online nearly 70% of people ages 12-32 use nearly 70% of people ages 12-32 use
social networkssocial networks older generations use the internet as older generations use the internet as
a tool for information searches, a tool for information searches, emailing, and buying productsemailing, and buying products
social networks and blogs are the 4th social networks and blogs are the 4th most popular online category most popular online category
Everybody’s doing it!Everybody’s doing it!
Geneva Public LibraryGeneva Public Library DLSDLS Oak Lawn Public LibraryOak Lawn Public Library Downers Grove Public LibraryDowners Grove Public Library Indian Prairie Public LibraryIndian Prairie Public Library Individual Library DepartmentsIndividual Library Departments
– Homewood PL Youth ServicesHomewood PL Youth Services– Alsip-Merrionette PL Adult ServicesAlsip-Merrionette PL Adult Services
Getting StartedGetting Started
BloggerBlogger
BloggerBlogger
FlickrFlickr
Library ThingLibrary Thing
YouTubeYouTube
RPLD Gets Social on NingRPLD Gets Social on Ning
NingNing
NingNing
NingNing
NingNing
NingNing
FacebookFacebook
RPLD Gets Social on RPLD Gets Social on FacebookFacebook
Facebook – Connect & Facebook – Connect & ShareShare
Facebook HomeFacebook Home
Facebook ProfileFacebook Profile
Facebook Page in ProfileFacebook Page in Profile
Teen Scene Facebook PageTeen Scene Facebook Page
Photos & Videos & Fans, oh Photos & Videos & Fans, oh my! my!
Share Photos on FacebookShare Photos on Facebook
Share Videos on FacebookShare Videos on Facebook
““Friends”Friends”
Messages on FacebookMessages on Facebook
Connect and interact with Connect and interact with teens.teens.
Market Library Programs with Market Library Programs with Facebook EventsFacebook Events
Spread the word…invite teens to library Spread the word…invite teens to library events… those teens invite their friends…events… those teens invite their friends…
You’re invited!You’re invited!
Link Facebook Event Link Facebook Event to Event Registration on to Event Registration on
Library Web siteLibrary Web site
Some things to consider…Some things to consider…
No control of Ads on Pages – may be No control of Ads on Pages – may be inappropriateinappropriate
Interface is constantly changing Interface is constantly changing which may be confusingwhich may be confusing
Finding pages on Facebook not easyFinding pages on Facebook not easy Safety, privacy issuesSafety, privacy issues
NONO control of ads… control of ads…
Privacy on FacebookPrivacy on Facebook
ProfileProfile SearchSearch News Feed and WallNews Feed and Wall ApplicationsApplications Block PeopleBlock People
Privacy – Profile - BasicPrivacy – Profile - Basic
Who can see this?Who can see this?
Privacy – Profile – Contact Privacy – Profile – Contact InfoInfo
Privacy – News Feed and Privacy – News Feed and WallWall
Privacy - SearchPrivacy - Search
Where’s my Page? Dig Where’s my Page? Dig deeperdeeper
What’s In It for Your Library?What’s In It for Your Library?
Access to online users - visibility to Access to online users - visibility to library users and non-users, local library users and non-users, local organizations, other librariesorganizations, other libraries
Interaction - engage your community Interaction - engage your community (messaging, wall posts, etc.)(messaging, wall posts, etc.)
Free – no cost except staff time (and Free – no cost except staff time (and willingness to experiment)willingness to experiment)
Teen Read Week promotional Teen Read Week promotional videovideo
Involve teen patrons.Involve teen patrons.
Looking to the future…Looking to the future…
Teen Scene MySpace PageTeen Scene MySpace Page
What’s In It for YOUWhat’s In It for YOU
NetworkingNetworking– Connecting with other LibrariansConnecting with other Librarians
Professional GrowthProfessional Growth Opportunity to keep up with Opportunity to keep up with
emerging technologiesemerging technologies
Librarian 2.0
PromotionPromotion Library Lights (quarterly – print)Library Lights (quarterly – print) Email newsletter (monthly – online)Email newsletter (monthly – online) Teen Scene newsletter (seasonal – Teen Scene newsletter (seasonal –
print)print) WebsiteWebsite In-house posters, bookmarksIn-house posters, bookmarks Cross promotion – links from one site Cross promotion – links from one site
to another (event on Facebook to to another (event on Facebook to online registration)online registration)
Word of mouthWord of mouth
Become a Fan!Become a Fan!
Facebook Page promoted on Facebook Page promoted on
RPLD Teen Scene web pageRPLD Teen Scene web page
Staff Buy-in and TrainingStaff Buy-in and Training
Administration buy-inAdministration buy-in Staff buy-inStaff buy-in Playtime 2.0 – Roselle Public Playtime 2.0 – Roselle Public
Library’s “10 Things” programLibrary’s “10 Things” program
Playtime 2.0Playtime 2.0
The 10 ThingsThe 10 Things- Getting StartedGetting Started - Thing #1: BlogsThing #1: Blogs- Thing #2: RSSThing #2: RSS- Thing #3: Social NetworkingThing #3: Social Networking - Thing #4: Thing #4: FlickrFlickr & Photo Sharing & Photo Sharing - Thing #5: Podcasting & Video SharingThing #5: Podcasting & Video Sharing - Catch-up week Catch-up week - Thing #6: Instant Messaging Thing #6: Instant Messaging - Thing #7: Wikis Thing #7: Wikis - Thing #8: Online Apps Thing #8: Online Apps - Thing #9: Lifelong Learning Thing #9: Lifelong Learning - Thing #10: Roselle's Virtual Library Thing #10: Roselle's Virtual Library - Summary Summary
Playtime SummaryPlaytime Summary 55% finished (17 people of 31)55% finished (17 people of 31) 65% completed Thing 10 (Roselle’s website, 65% completed Thing 10 (Roselle’s website,
catalog and databases)catalog and databases) 81% completed at least half of the activities81% completed at least half of the activities
“Playtime helped me feel more comfortable social networking and learning online. I feel like I've explored a lot that I normally wouldn't have.” –Beth’s Bytes
“One thing I've definitely learned: While not entirely computer illiterate, my skills are woefully inadequate and I have to do something about them; it's not really optional.” – Meteor Blades
“I feel that by participating in this program that it has sparked an interest and I would like to learn more.” – Pam’s Circ Works
Is it worth it?Is it worth it?
Everything is going socialEverything is going social Overwhelming?Overwhelming? Are you a Twit if you don’t Twitter? Are you a Twit if you don’t Twitter?
Sociability fatigue…Sociability fatigue…– Daily Herald (4/9/09): Daily Herald (4/9/09):
http://www.dailyherald.com/story/?http://www.dailyherald.com/story/?id=285268&src=143 id=285268&src=143
Bottom Line – be where your users Bottom Line – be where your users areare
Resources & LinksResources & LinksFacts & figures:Facts & figures: Pew Internet & American Life Project, Generations Pew Internet & American Life Project, Generations
OnlineOnline, January 2009 , January 2009 http://www.pewinternet.org/PPF/r/275/report_display.asphttp://www.pewinternet.org/PPF/r/275/report_display.asp
Global Faces and Networked Places: A Nielsen report Global Faces and Networked Places: A Nielsen report on Social Networking’s New Global Footprint, on Social Networking’s New Global Footprint, March March 20092009
http://blog.nielsen.com/nielsenwire/wp-content/uploads/200http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf9/03/nielsen_globalfaces_mar09.pdf
Library Applications for Social Networking by Library Applications for Social Networking by Christina Stoll, MLS, Christina Stoll, MLS, April 2009April 2009
Originally appeared in Originally appeared in MLS E-nnounceMLS E-nnounce, Vol. 3, Iss. 7, , Vol. 3, Iss. 7, http://www.mls.lib.il.us/ennounce/2009/03_07/facebook.asphttp://www.mls.lib.il.us/ennounce/2009/03_07/facebook.asp
RPLD Links:RPLD Links:http://www.roselle.lib.il.us/GeneralInfo/SocialConnections.htm (Social Connections page on Library’s website)
Social networking initiatives:http://rosellelibrary.ning.com/ (Roselle Public Library Network – Ning)http://www.facebook.com/pages/Roselle-IL/Roselle-Public-Library-District/9981521013 (Library fanpage on Facebook)http://www.facebook.com/pages/Roselle-IL/Teen-Scene-Roselle-Public-Library/43287809848 (Teen Scene fanpage on Facebook)http://www.librarything.com/profile.php?view=rosellelibrary (Library on LibraryThing)http://www.librarything.com/venue/4516/Roselle-Public-Library-District (Library on LibraryThingLocal)http://www.flickr.com/photos/rosellelibrary/ (Library’s photostream on Flickr)http://www.youtube.com/rosellepubliclibrary (Library channel on YouTube)
Blogs:http://www.roselle.lib.il.us/YouthServices/bookclub/Bloggerbookclub.htm (Blogger Book Club)http://www.roselle.lib.il.us/Newsletter/WhatsNew.html (What's New @ Roselle Public Library)http://rpldplaytime20.blogspot.com (Playtime 2.0)
Contact InfoContact Info
Lynn DennisAutomation Coordinator / Technical Service Department Head
e: ldennis@roselle.lib.il.us
IM: almdennis
Candi LauretTeen Librarian
e: clauret@roselle.lib.il.us
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