Virtual Libraries as Virtual Libraries as DestinationDestination

Get Social with Your Get Social with Your Library!Library!

DLS Day May 18, 2009DLS Day May 18, 2009

Why “Get social?”Why “Get social?”

74% of people ages 12-75+ go online 74% of people ages 12-75+ go online nearly 70% of people ages 12-32 use nearly 70% of people ages 12-32 use

social networkssocial networks older generations use the internet as older generations use the internet as

a tool for information searches, a tool for information searches, emailing, and buying productsemailing, and buying products

social networks and blogs are the 4th social networks and blogs are the 4th most popular online category most popular online category

Everybody’s doing it!Everybody’s doing it!

Geneva Public LibraryGeneva Public Library DLSDLS Oak Lawn Public LibraryOak Lawn Public Library Downers Grove Public LibraryDowners Grove Public Library Indian Prairie Public LibraryIndian Prairie Public Library Individual Library DepartmentsIndividual Library Departments

– Homewood PL Youth ServicesHomewood PL Youth Services– Alsip-Merrionette PL Adult ServicesAlsip-Merrionette PL Adult Services

Getting StartedGetting Started

BloggerBlogger

BloggerBlogger

FlickrFlickr

Library ThingLibrary Thing

YouTubeYouTube

RPLD Gets Social on NingRPLD Gets Social on Ning

NingNing

NingNing

NingNing

NingNing

NingNing

FacebookFacebook

RPLD Gets Social on RPLD Gets Social on FacebookFacebook

Facebook – Connect & Facebook – Connect & ShareShare

Facebook HomeFacebook Home

Facebook ProfileFacebook Profile

Facebook Page in ProfileFacebook Page in Profile

Teen Scene Facebook PageTeen Scene Facebook Page

Photos & Videos & Fans, oh Photos & Videos & Fans, oh my! my!

Share Photos on FacebookShare Photos on Facebook

Share Videos on FacebookShare Videos on Facebook

““Friends”Friends”

Messages on FacebookMessages on Facebook

Connect and interact with Connect and interact with teens.teens.

Market Library Programs with Market Library Programs with Facebook EventsFacebook Events

Spread the word…invite teens to library Spread the word…invite teens to library events… those teens invite their friends…events… those teens invite their friends…

You’re invited!You’re invited!

Link Facebook Event Link Facebook Event to Event Registration on to Event Registration on

Library Web siteLibrary Web site

Some things to consider…Some things to consider…

No control of Ads on Pages – may be No control of Ads on Pages – may be inappropriateinappropriate

Interface is constantly changing Interface is constantly changing which may be confusingwhich may be confusing

Finding pages on Facebook not easyFinding pages on Facebook not easy Safety, privacy issuesSafety, privacy issues

NONO control of ads… control of ads…

Privacy on FacebookPrivacy on Facebook

ProfileProfile SearchSearch News Feed and WallNews Feed and Wall ApplicationsApplications Block PeopleBlock People

Privacy – Profile - BasicPrivacy – Profile - Basic

Who can see this?Who can see this?

Privacy – Profile – Contact Privacy – Profile – Contact InfoInfo

Privacy – News Feed and Privacy – News Feed and WallWall

Privacy - SearchPrivacy - Search

Where’s my Page? Dig Where’s my Page? Dig deeperdeeper

What’s In It for Your Library?What’s In It for Your Library?

Access to online users - visibility to Access to online users - visibility to library users and non-users, local library users and non-users, local organizations, other librariesorganizations, other libraries

Interaction - engage your community Interaction - engage your community (messaging, wall posts, etc.)(messaging, wall posts, etc.)

Free – no cost except staff time (and Free – no cost except staff time (and willingness to experiment)willingness to experiment)

Teen Read Week promotional Teen Read Week promotional videovideo

Involve teen patrons.Involve teen patrons.

Looking to the future…Looking to the future…

Teen Scene MySpace PageTeen Scene MySpace Page

What’s In It for YOUWhat’s In It for YOU

NetworkingNetworking– Connecting with other LibrariansConnecting with other Librarians

Professional GrowthProfessional Growth Opportunity to keep up with Opportunity to keep up with

emerging technologiesemerging technologies

Librarian 2.0

PromotionPromotion Library Lights (quarterly – print)Library Lights (quarterly – print) Email newsletter (monthly – online)Email newsletter (monthly – online) Teen Scene newsletter (seasonal – Teen Scene newsletter (seasonal –

print)print) WebsiteWebsite In-house posters, bookmarksIn-house posters, bookmarks Cross promotion – links from one site Cross promotion – links from one site

to another (event on Facebook to to another (event on Facebook to online registration)online registration)

Word of mouthWord of mouth

Become a Fan!Become a Fan!

Facebook Page promoted on Facebook Page promoted on

RPLD Teen Scene web pageRPLD Teen Scene web page

Staff Buy-in and TrainingStaff Buy-in and Training

Administration buy-inAdministration buy-in Staff buy-inStaff buy-in Playtime 2.0 – Roselle Public Playtime 2.0 – Roselle Public

Library’s “10 Things” programLibrary’s “10 Things” program

Playtime 2.0Playtime 2.0

The 10 ThingsThe 10 Things- Getting StartedGetting Started - Thing #1: BlogsThing #1: Blogs- Thing #2: RSSThing #2: RSS- Thing #3: Social NetworkingThing #3: Social Networking - Thing #4: Thing #4: FlickrFlickr & Photo Sharing & Photo Sharing - Thing #5: Podcasting & Video SharingThing #5: Podcasting & Video Sharing - Catch-up week Catch-up week - Thing #6: Instant Messaging Thing #6: Instant Messaging - Thing #7: Wikis Thing #7: Wikis - Thing #8: Online Apps Thing #8: Online Apps - Thing #9: Lifelong Learning Thing #9: Lifelong Learning - Thing #10: Roselle's Virtual Library Thing #10: Roselle's Virtual Library - Summary Summary

Playtime SummaryPlaytime Summary 55% finished (17 people of 31)55% finished (17 people of 31) 65% completed Thing 10 (Roselle’s website, 65% completed Thing 10 (Roselle’s website,

catalog and databases)catalog and databases) 81% completed at least half of the activities81% completed at least half of the activities

“Playtime helped me feel more comfortable social networking and learning online. I feel like I've explored a lot that I normally wouldn't have.” –Beth’s Bytes

“One thing I've definitely learned: While not entirely computer illiterate, my skills are woefully inadequate and I have to do something about them; it's not really optional.” – Meteor Blades

“I feel that by participating in this program that it has sparked an interest and I would like to learn more.” – Pam’s Circ Works

Is it worth it?Is it worth it?

Everything is going socialEverything is going social Overwhelming?Overwhelming? Are you a Twit if you don’t Twitter? Are you a Twit if you don’t Twitter?

Sociability fatigue…Sociability fatigue…– Daily Herald (4/9/09): Daily Herald (4/9/09):

http://www.dailyherald.com/story/?http://www.dailyherald.com/story/?id=285268&src=143 id=285268&src=143

Bottom Line – be where your users Bottom Line – be where your users areare

Resources & LinksResources & LinksFacts & figures:Facts & figures: Pew Internet & American Life Project, Generations Pew Internet & American Life Project, Generations

OnlineOnline, January 2009 , January 2009 http://www.pewinternet.org/PPF/r/275/report_display.asphttp://www.pewinternet.org/PPF/r/275/report_display.asp

Global Faces and Networked Places: A Nielsen report Global Faces and Networked Places: A Nielsen report on Social Networking’s New Global Footprint, on Social Networking’s New Global Footprint, March March 20092009

http://blog.nielsen.com/nielsenwire/wp-content/uploads/200http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf9/03/nielsen_globalfaces_mar09.pdf

Library Applications for Social Networking by Library Applications for Social Networking by Christina Stoll, MLS, Christina Stoll, MLS, April 2009April 2009

Originally appeared in Originally appeared in MLS E-nnounceMLS E-nnounce, Vol. 3, Iss. 7, , Vol. 3, Iss. 7, http://www.mls.lib.il.us/ennounce/2009/03_07/facebook.asphttp://www.mls.lib.il.us/ennounce/2009/03_07/facebook.asp

RPLD Links:RPLD Links:http://www.roselle.lib.il.us/GeneralInfo/SocialConnections.htm (Social Connections page on Library’s website)

Social networking initiatives:http://rosellelibrary.ning.com/ (Roselle Public Library Network – Ning)http://www.facebook.com/pages/Roselle-IL/Roselle-Public-Library-District/9981521013 (Library fanpage on Facebook)http://www.facebook.com/pages/Roselle-IL/Teen-Scene-Roselle-Public-Library/43287809848 (Teen Scene fanpage on Facebook)http://www.librarything.com/profile.php?view=rosellelibrary (Library on LibraryThing)http://www.librarything.com/venue/4516/Roselle-Public-Library-District (Library on LibraryThingLocal)http://www.flickr.com/photos/rosellelibrary/ (Library’s photostream on Flickr)http://www.youtube.com/rosellepubliclibrary (Library channel on YouTube)

Blogs:http://www.roselle.lib.il.us/YouthServices/bookclub/Bloggerbookclub.htm (Blogger Book Club)http://www.roselle.lib.il.us/Newsletter/WhatsNew.html (What's New @ Roselle Public Library)http://rpldplaytime20.blogspot.com (Playtime 2.0)

Contact InfoContact Info

Lynn DennisAutomation Coordinator / Technical Service Department Head

e: ldennis@roselle.lib.il.us

IM: almdennis

Candi LauretTeen Librarian

e: clauret@roselle.lib.il.us