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Delivered online via webinar to charitable organisations.
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Video Search Engine Optimisation
Ryan Jones
Conceptual Shift
Search Engine Optimisation
Annotations
Use your online presence• Web site• Facebook• Twitter• Google+
Upload Videos!
• Videos are just like any other content• SCHEDULE!• Make it regular• Entice subscribers
Engage with your audience• Reply to comments on your videos
YouTube Nonprofit Program
• Similar benefits to being a YouTube Partner
• Tailored to not-for-profits
youtube.com/nonprofits
Channel branding
Call to action overlays
Donate button
Video sharing
• Emotions / high arousal• People are more likely to share funny
videos• Celebrities can help sell your videos
Resources
• Playbook Guide: YouTube for Good• Playbook:– http://www.youtube.com/yt/creators/
playbook.html
Questions
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