Using Social Media to Support Organization

The Use of Social Media to Support Organizations

American Society for Training & Development: WV Chapter

Background

• Self-proclaimed computer geek

• Business Owner• Support several

international non-profit member associations

• Social Media Consultant & Coach

What is Social Media?

Social Media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio.

Wikipedia.com

What is Social Media?

“Social media is the platform where

connection, conversation and collaboration take

place”jkhewett

Why Social Media?

78% of people trust the recommendations of other consumers.

70% of consumers in UAElook for online recommendationsbefore buying

Why Social Media?

Only 18% of TV Ad campaigns generate positive ROI

90% of people who can skip TV Ads do

Only 14% of People Trust Advertisements

80% of US companies now use LinkedIn in their hiring practices

Why Social Media?

Why Social Media?

73% of active online users have read a blog

45% of internet users have started their own blog

34% post opinions about products & brands on their blog

36% think more positively about companies that have blogs

Why Social Media?

Let’s talk Tools!

Short for web log

A frequently updated website consisting of posts or entries

Arranged in reverse chronological order

Blogs allows you to post written text, audio and video and have it online within minutes, unlike traditional

static websites which can take hours to update and cost you each time.

• Announcements of events• Repost email broadcasts• Reminders of upcoming events• Engage conversation of a specific

topic area• Opinion pieces• Journaling• Presentation of case studies

Twitter is a free social networking and micro-blogging service that

enables its users to send and read messages known as tweets.

Tweets are text-based posts of up to 140 characters displayed on the author's profile page and

delivered to the author's subscribers who are known as

followers.

Once you have an account, you will need to “follow” people in order to receive “Tweets”

Others need to “follow” you to see your “Tweets”

A doctor posts updates on social-networking site Twitter during a recent operation in Detroit.

Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves.

How to VideosEmployee InterviewsPatient InteractionsExplanations (“In Plain English”)Virtual PresentationsPod/Videocasting

An operating room in Second LifeCourtesy of Imperial College London

Why it Works!

• It’s one to one connection• It’s a conversation• It’s available 24/7• It’s international• It’s free• It’s social

Social Media Boot Camp

Saturday, May 8, 2010Unlimited Future, Inc

Julie Hewettjkhewett@julnet.com

Resources:

Bloggingwww.blogger.comwww.typepad.com

www.wordpress.com / .org

Facebook – www.facebook.comLinkedin – www.linkedin.comTwitter – www.twitter.comYouTube – www.youtube.comSecond Life – www.secondlife.com

Connect with Julie

Blog – www.AssociationMeetings.orgwww.jkhewett.comFacebook – www.facebook.com/jkhewettwww.facebook.com/julnetllcLinkedin – www.linkedin.com/in/julnetTwitter – www.twitter.com/jkhewett

Social Media Training – www.letsconnectnow.org