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The Use of Social Media to Support Organizations
American Society for Training & Development: WV Chapter
Background
• Self-proclaimed computer geek
• Business Owner• Support several
international non-profit member associations
• Social Media Consultant & Coach
What is Social Media?
Social Media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio.
Wikipedia.com
What is Social Media?
“Social media is the platform where
connection, conversation and collaboration take
place”jkhewett
Why Social Media?
78% of people trust the recommendations of other consumers.
70% of consumers in UAElook for online recommendationsbefore buying
Why Social Media?
Only 18% of TV Ad campaigns generate positive ROI
90% of people who can skip TV Ads do
Only 14% of People Trust Advertisements
80% of US companies now use LinkedIn in their hiring practices
Why Social Media?
Why Social Media?
73% of active online users have read a blog
45% of internet users have started their own blog
34% post opinions about products & brands on their blog
36% think more positively about companies that have blogs
Why Social Media?
Let’s talk Tools!
Short for web log
A frequently updated website consisting of posts or entries
Arranged in reverse chronological order
Blogs allows you to post written text, audio and video and have it online within minutes, unlike traditional
static websites which can take hours to update and cost you each time.
• Announcements of events• Repost email broadcasts• Reminders of upcoming events• Engage conversation of a specific
topic area• Opinion pieces• Journaling• Presentation of case studies
Twitter is a free social networking and micro-blogging service that
enables its users to send and read messages known as tweets.
Tweets are text-based posts of up to 140 characters displayed on the author's profile page and
delivered to the author's subscribers who are known as
followers.
Once you have an account, you will need to “follow” people in order to receive “Tweets”
Others need to “follow” you to see your “Tweets”
A doctor posts updates on social-networking site Twitter during a recent operation in Detroit.
Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves.
How to VideosEmployee InterviewsPatient InteractionsExplanations (“In Plain English”)Virtual PresentationsPod/Videocasting
An operating room in Second LifeCourtesy of Imperial College London
Why it Works!
• It’s one to one connection• It’s a conversation• It’s available 24/7• It’s international• It’s free• It’s social
Resources:
Bloggingwww.blogger.comwww.typepad.com
www.wordpress.com / .org
Facebook – www.facebook.comLinkedin – www.linkedin.comTwitter – www.twitter.comYouTube – www.youtube.comSecond Life – www.secondlife.com
Connect with Julie
Blog – www.AssociationMeetings.orgwww.jkhewett.comFacebook – www.facebook.com/jkhewettwww.facebook.com/julnetllcLinkedin – www.linkedin.com/in/julnetTwitter – www.twitter.com/jkhewett
Social Media Training – www.letsconnectnow.org
