User Tutorial - eCairn Conversation(tm)

WorkgroupWorkgroup

Project 1 Project 2 Project N

JoeMary..JohnMikeGeoff

RelevantSocialMediaSources

JoeJohn Geoff

JoeMary Mike

MikeJohnMaryGeoff

Key Concepts Key Concepts

Users

Projects

Conversations from social media sources like blogs,

twitter accounts, facebook, ...

1. Find Communities

Identify Influencers

Community Engagement Process Community Engagement Process

●Listen to top influencers●Search & Filter●Annotate & Share●Analyse and View Trends

THE 4 KEY STEPS:THE 4 KEY STEPS:

3. Build and Manage

Integrated Community

Plan

4. Measure Results

2. Understandthe

Conversation

Strategy

BuzzOutreach

Content MarketingPrivate community

Advertising

●Share of Voice●Share of Mind●Share of Conversations(on your fav topic)

Dashboard and Workflow Dashboard and Workflow

Better Better ManageManage your Team Social Media Engagement Process your Team Social Media Engagement Process

Real-Time Team Activity Update

Record and Track your Actions

Understand your Influence in the Community

Understand your Influence in the Community

Measure your Share of Voice

Reporting Reporting

Build Build Custom-ReportsCustom-Reports to Share your Progress to Share your Progress

Export Graphs

Export Posts