Treat a presentation like an ad

LIKE AN ADLIKE AN AD

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TREAT YOUR PRESENTATIONTREAT YOUR PRESENTATION

Target & Position your IdeasTarget & Position your Ideasthe 5 w’sthe 5 w’s

Determine what your key message is

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1. WhoThe audience

The target

2. Why are you

standing in front of these people?

WHAT:YOUR

MESSAGE

CREATE YOUR STORY

Identify the key support, and

them in a meaningful way

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BUT…how are you going to tell it so the audience stays with

you????

That’s your structure!

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A CLASSICAL presentationA CLASSICAL presentation

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intro

Idea 1

Idea 2

conclusion

A DYNAMIC presentationA DYNAMIC presentation

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what

body development

conclusion

CREATE “STICKING” POWERCREATE “STICKING” POWERTake your ideas and illustrate them……Use techniques to create strong word images

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AND GO FOR IT

http://say-it-in-english.fr

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