The Value of Being LinkedIn

The Value of Being

Erin Maney ~ SUNY Learning NetworkRRHIMA ~ November 2013

Today, we aim to discover:• What is the social

media landscape with regard to healthcare?

• What is LinkedIn?

• How is LinkedIn being used and by whom?

• How is LinkedIn relevant to healthcare professionals?

• How can you make the most of your LinkedIn profile?

The Social Media Landscape

Social media tools are predominately used to facilitate communication and improve knowledge.

Social media is primarily used by healthcare organizations for community engagement (fundraising, customer service) providing news and information, patient education, and advertising.

While the use of social media is widespread, the tools suggest the sustainability for use in a range of professional activities.

Most widely used venues for physicians are online communities (read, research, network, communicate with colleagues on patient issues).

http://www.ncbi.nlm.nih.gov/pubmed/23887004http://www.ncbi.nlm.nih.gov/pubmed/23388291

http://bit.ly/LWruwf

http://bit.ly/1anqqAD

Health Care Social Media List

http://network.socialmedia.mayoclinic.org/hcsml-grid/

SUNY Upstate Medical University

What is LinkedIn?

22nd most visited website in the world (March 2013)

Used by more adults online than Twitter, Tumblr, Instagram or Pinterest

http://bit.ly/1bmOHEK

How is LinkedIn being used?

LinkedIn helps professionals

Establish a professional virtual footprint

Build and maintain a professional network

Find and reconnect with colleagues

Learn about other companies

Reach people across networks with robust tools

Tap into a knowledge base of networked professionals

Discover new potential opportunities

How is LinkedIn relevant to healthcare?

http://slidesha.re/ZvWomx

How is LinkedIn relevant to healthcare?

http://slidesha.re/ZvWomx

http://www.slideshare.net/JulieDugum/healthcare-members-on-linkedin

Customizing Your Profile

Professional profile picture

Summary of skills & qualifications

Accurate work history (not a cut and paste)

Proofread!

Check privacy settings

Add your organization website or your professional webpage

Verify company and organization profiles

Separate your LinkedIn profile from nonprofessional social media sites (I.e. integrate your Slideshare or Twitter, not Facebook)

Be sure all the links in your profile and contact info work

http://bit.ly/1bmQycz

Profile Tour

Snapshot

Background

Experience

Skills & Expertise

Publications

Education

Interests, Honors & Awards, Recommendations

Connections & Groups

http://bit.ly/YHrJS2

Optimizing Your Profile

Join discussion groups around your interests

Join professional groups and organizations

Update your skills and expertise

Elicit and edit endorsements

Stay active (post presentations, papers, books, engage in groups, posts, updates, etc)

Visibility

Recommend others

Keep information current

Add video and photos that capture your skills

Start a group (or sub-group)

http://bit.ly/1bAwvck

For more on Social Media in Healthcare:http://www.slideshare.net/ebmaney/getting-your-head-in-the-game

Additional Resources:http://bundlr.com/b/linkedin-rrhima

@ExpertlyMade

Erin Maney – Senior Instructional Designer/Technical Trainer

Educator, proud tech geek, and momma to @pookanpeanut

SUNY Learning Networkerin.maney@suny.edu

Gmail: ebmaney@gmail.com