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https://www.surveymonkey.com/r/ISBLinkedIN
#UnNetworking
@modhgil
Power of LinkedIN and Being ‘Long term Selfish’
@ISBedu @LifeAtISB
Punit Modhgilwww.linkedin.com/in/punitm
@modhgil
@modhgilmy journeyfailures
# iit jee# mba# one start up# ‘settled’# financials
lucky# unicorp, niit, ravel, oracle, siebel systems, talisma,
allied worldwide, microsoft# one start up success, one in progress# lived: ranchi, delhi, san francisco, bengaluru, london# 40 states in the usa, 15+ countries, drive in 20 mega
cities# a national report (led to creation of ministry of it)# business manager to ceo and co-founder of niit# 5 mentors # klout score 80# indian
All Rights Reserved © 2015 :: Octane Marketing
WTF or So What?Attract Engage Convert ShareHIGH Signal to Noise Ratio V
“The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.”
“Word of mouth (earned media) trumps paid media; Word of mouth or earned media is not limited by your marketing budget”
@modhgil#SocialSelling
@modhgil
Recommended Reading
why should i care about you
1. brand you: soft power the intangibles SCALEsoft power assets: your image, reputation, network, communication skills, alliances, speaking, visibility, intellectual property (articles), etc.hard power assets: tangible things you can list on your resume such as education credentials, years of experience, job titles, training programs etc.
@modhgil
1. network when not needed (remember sant kabir*?): learn linkedin as if it’s an art form, twitter anyone? written
word stays (be careful), no flaming please
2. start a ‘trust of favors’: a favor a day/act of generosity with 0 expectations
3. switch off automation: personal messages, custom status updates, send a personalized invite on linkedin
cheat sheet 1/2
@modhgil*dukh mein sumiran sab karein..
cheat sheet 2/24. no experience will go waste, dots will connect
don’t worry5. build a network of diverse mentors, say 3 or 4 6. on whose back is the monkey? it’s your home
work7. relatively free time assets: innocent coffees,
breakfast meetings, and airport drop/pick up car conversations
8. one book a week will help you tell better stories@modhgil
Why should you care• No cold calling needed• Strength of ‘weak’ networks• LIVE resume and a calling card• Next big opportunity, job or business– WOM (word of mouth) is the most effective tool
• It’s your voice – authentic you
@modhgil
Your profile1. Power of Brand YOU: all
STAR yet?2. Soft skills?3. Completeness (twitter
handle?)4. Multi-media5. Headlines6. Recommendations
@modhgil
7. Update every 3 months?8. Posts9. Micro-blogging - Pulse?10. Showing unemployment11. Premium or not?
Adding to your network1. Switch off automation2. Conference you plan to attend3. Common interests4. Referrals5. Delay gratification6. Door openers – research, coffee?
#UnNetworking• Groups– Participation, ask questions, answer questions
• Search– Past employer– New employer
• Adding to your network– What to do– More importantly what not to do
@modhgil#SocialSelling
Social ‘Professional’ network
• How’s LinkedIn different from other social networks– Professional– Accurate– Business
• Some dos and don’ts:– Avoid reverse recommendation please– No automated invite/requests to add– Permanent digital footprint, proceed with caution
@modhgil
Happy Journey.Let’s continue our conversation..Punit Modhgilwww.linkedin.com/in/punitm
https://www.surveymonkey.com/r/ISBLinkedIN
Advanced links1. Authenticity gap: https://
www.youtube.com/watch?v=P3CldNuf08s2. Advanced Search on LinkedIN: https://
www.youtube.com/watch?v=5-O4R-rvvNk3. Profile Optimization: https://
www.youtube.com/watch?v=jWXXA5DErX44. Pimp your Linkedin Profile 2015: https://
www.youtube.com/watch?v=F0igxDXNJzg
@modhgil
References• The Cluetrain manifesto: Basic Books, 1999: Rick Levine, Christopher
Locke, Doc Searls, David Weinberger, McKee Jake • Linchpin: Are you Indispensable? Portfolio, 2010: Seth Godin• The Greatest Secret of Success: Your Passion Quotient, Macmillan, 2007:
Virender Kapoor• The M-Factor: How the Millennial Generation is rocking the workplace,
Harper Business 2010: Lynne C Lancaster and David Stillman• Seth Godin: http://sethgodin.typepad.com• Twitter: @nospamin @octanein
@modhgil