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Thapster, a no.1 massive hit of music game in Thailand. It reached 500,000 downloads and 2M gameplay-times within 5 months of Thai iOS App Store. Mr.Thitipong Krungkaew, (Co-Founder & Producer) and Mr.Ratapatr Chotimongkol (Business Development Manager) both from Sinoze Game Studio will be sharing with us about their journey for the road to success of making Thapster the no.1 hit of music game in Thailand. The story will include approaches they were using both in terms of business and production, problems they faced and how they resolved them, vision of the team and the app itself including all other misc story along the journey. See the meetup event link at http://www.meetup.com/Indie-game-developers-and-development/events/139630732/.
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Presents
Who am I ?
Sinoze Co-founderCTOProducer of Thapster
Past :Graphics Programmer
Now :CodeManage ProjectDesign QAFanpage Admin, Order Pizza
Topics Thapster History Problems Achievement The Future Lessons Learned
#1 Official Thai Music Game
High Quality App
Featured App
Data Overview
Average Plays / Day 278,281
680,461 installs Soon...
Time Spend / Session 17.6 min
~30,000,000 plays
Data Collected on September 27th 2013
Free iPhone “Game” Ranking
Thapster Ranking
LINE POP Ranking
Entertainment “Half-life”
Music 25 - 1000 yearsFilm 5 - 25 yearsGame 2 - 5 yearsMobile Game 1/2 - 2 years
The shorter the half-life, the more power the creator holds
Reference : Unite 2013 Keynote
The Community
● Updates● Song Request● Live Support● Android ???
History
$$$
Freedom
Research Research Research
Understanding market
TapSonic (2011)
Tap Tap Revenge 4 (2010)
Cytus (2012)
Jukebeat (2011) Beat Sneak Bandit (2012)
Groove Coaster (2011)
Incubation Period
Concept Art
Planning
“Business Plan”
Monetization
Production/ Programming
Marketing
Pitching Investors
Prototyping
Testing Market
FatFest 2012
Building the Team
Sinoze Office
Drama
1. Users
4. Music Labels 3. Advertiser / Ad Network
Stakeholders2. Product Development
Problems1.1.Thai Users do not
purchase songs
2. Advertising Selling / Operation
● Advertising● Alternative Payment Gateway● Items Shop
● Build larger Users● Co - Promotion Program● Direct Customers
Problems
3. No Sales Pack/ No Exact Price
● Co Promotion Program (itune/ facebook/ youtube)
● Satisfaction Discrimination● Profit Share/ Fix Amount
Future Plan
Thapster 2.0
Internationalized Music Game
International Social/ Casual Game
Better UI/UX designItem ShopPayment GatewayNew Social Features
Lessons Learn
Be friend with everyones
Fails Lead Success
Lean as you can
Stay Focus and Motivate
Contact: ratapatr.c@sinozegames.com , Tel. 090-971-2235
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