SXSW Recap

SXSWi Highlights4/2/09

Mark Logan

Spring Break for Geeks

John Biehler, 2009

SXSWi

Parties

Networking

Sessions

Sessions Attended

Sessions in Presentation

Sessions Involving Teledildonics

Alex Bogusky

Sticking Your Nose Where it Doesn’t Belong

Q: Can an Ad Guy bring bike sharing to America?

A: “No”

Alex Bogusky

image credit: Andrew Duvall

“I Hate Advertising”

timesheets

Alex Bogusky

Creativity * Organization = Impact

Making Ideas Happen

Scott BelskyCEO, Behance

99%

Making Ideas Happen

Action Items

Backburner Items

Reference Items3

Source: behance.com

Source: behance.com

Source: behance.com

Source: behance.com

Source: behance.com

Source: behance.com

More from Behance

Search for a More Social Web

Image credit: (CC) Brian Solis, www.briansolis.com and bub.blicio.us.

Search for a More Social Web

[Why We Play Games]

They’re fun!

Why Do We Play Games?

source: xeodesign.com

The 4 Fun Keys30 emotions from gameplay

Hard FunFiero

People FunAmusement

Easy FunCuriosity

SeriousFunRelaxation

emotion < choice < mechanic > choice > emotion

Hard Fun: Fiero

1. Hard Fun: Mastery Creates Fiero

choices• goals • challenge• obstacles• strategy• power ups• puzzles• score• levels• monsters

feelings • fiero• frustration• boredom

modified from “Flow” Csikszentmihalyi

player choice rewards effort

Social Patterns & Anti-Patterns

“ Proven solutions to common problems in specific contexts. ”

Anti-patterns:

• Ex-boyfriend bug

• Sock puppets

• Underpants gnomes

http://www.designingsocialinterfaces.com http://developer.yahoo.com/ypatterns/

Making Breakthroughs Happen

Why Don’t Breakthroughs Happen?

Picture It On The Suit

image credit: http://www.flickr.com/photos/karla_k/

Don’t Ask

Change the EQ

Source: http://headrush.typepad.com/

Change the EQ

Source: http://headrush.typepad.com/

Change the EQ

Source: http://headrush.typepad.com/

Change the EQ

Source: http://headrush.typepad.com/

Presenting Straight to the Brain

Image credit: http://www.flickr.com/photos/hurleygurley/

Present to the brain,

not to the mind.

Image credit: http://www.flickr.com/photos/parmat/

Image credit: http://www.flickr.com/photos/peasap//

And also, puppies.Image credit: http://www.flickr.com/photos/piratescott/

Image credit: http://www.flickr.com/photos/stopdown/

Image credit: http://www.flickr.com/photos/oter//

WTF?

Source: Creating Passionate Users

If you want to create passionate users, you need to understand passion. . . . But we can't just study it; we have to feel it. . . .

The brain cares deeply, profoundly, passionately about survival of the species. And that means sex.

Think Sexy

Source: Creating Passionate Users

“Intimate Computing”

Source: Whisper[s] Research Group

Tune In. Turn on.

Source: OhMiBod.com

Teledildonics

Virtual Sex Machine The Real Touch

Back to School

SXSW Podcasts

Behance:www.behance.com

Kathy Sierra: headrush.typepad.com

Xeodesign: www.xeodesign.com

Social Patterns: www.designingsocialinterfaces.com

Yahoo Patterns: http://developer.yahoo.com/ypatterns/

And also, puppies.Image credit: http://www.flickr.com/photos/piratescott/

Mark Logan

Mark Logan serves as VP, director of interactive at Barkley, one of the largest independent advertising agencies in the U.S. He guides online advertising, e-commerce, mobile and social media campaigns for clients including The March of Dimes, Build-A-Bear Workshop, Sonic Drive-In and Wrangler. Logan began his career in Sydney, Australia, writing and producing documentary films and video. Mark is a graduate of Duke University.

Blog: http://mark-logan.blogspot.com/Twitter: http://www.twitter.com/mloganLinkedIn: http://www.linkedin.com/in/marklogan