SXSW Rewind Recap 2016

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    07-Jan-2017

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  • DR. AMANDA SX

  • ISSUES APPS

    HUMANIZING TECHNOLOGY

    COLLABORATION

    1

    2

    3

    >

    over

  • PRESIDENTIAL ADDRESS

  • 61% respondents have more faith in technology based solutions, than policy measures to combat societys problems.

    We cannot solve the problems in government and collectively

    as a society, unless we the people are paying attention.

    Barak Obama

    Tech Sector should do something about it.

  • MAYORAL MEET-UP

  • THE RETAIL WARFRONT

  • $4.7 TRILLION IN-STORE SALES

    $341.7 BILLION ONLINE SALES

    Rick Badgley, Toms; Lacey Norton, Kit & Ace; Ethan Song, Frank and Oak

    7%

    93%

  • U.S. is the most over-retailed country in the world.

    For every man, woman and child, we have 46 sqft of retail space.

    75% of total retail spending happens within 15 miles of home

    Healey Cypher, Oak Labs

  • SHOWROOMING

    40% increase in basket when customers use

    multiple touchpoints

    WEBROOMING

    72%

    78%

    Healey Cypher, Oak Labs

  • We need to eliminate the terminology of online & offline, because really its

    ONE experience.

    Ethan Song, Frank & Oak

  • Today that experience needs to be an emotional one.

    Takes more than 7 days for average US consumer to

    finalize a transaction.

    Visit more than 6 different websites to find products, read

    reviews, check promotions, before completing a

    purchase. Customers today put a lot of work into finding products

    they identify with. For every minute your customer puts into their

    experience with your brand, your brand should put in 10 xxOliver Lubin, ThreadUP; Orkun Atik, Mona; Ruth Hartman, Le Tote; Eliza Brooke, Fashionista

  • BRANDS + PRODUCTS AS A RELATIONSHIP

    Jess Beck, Alfred; Benjamin Doherty, Favor; Cory Rellas, Drizly; Jordan Metzner, Washio

  • Power to create real interaction, to carry on story, to connect on individual level.

    Why do we need to rename paying customers?

    PARTICIPATION IS THE NEW BRAND LOYALTY.

    THE ERA OF TRANSACTIONS IS OVER.

    Now, we need to create experiences people want to engage in, not just products that satisfy their needs.

    LOCAL

    Rick Badgley, Toms; Lacey Norton, Kit & Ace; Ethan Song, Frank and Oak

  • You never want people to feel that the time it took to interact with your brand was a waste of time, and not worthwhile.

    EFFICIENCY

    Jess Beck, Alfred; Benjamin Doherty, Favor; Cory Rellas, Drizly; Jordan Metzner, Washio

  • CONVERSATIONAL COMMERCE

  • Hiroshi Ishiguro

    AI & THE ROBOT SOCIETY

    Hiroshi Ishiguro, Intelligent Robotics Labratory

  • Hansen Robotics

  • BRAND ACTIVATIONS

  • Samsung

  • Sony

  • IBM

  • THE BUSINESS CASE FOR SUSTAINABILITY

    Cara Smyth, Glasgow Caledonian University

  • Fashion is a $2.5T dollar industry

    80% women in the supply chain 1 in 6 people work in a fashion-related job Industry has 2nd highest use of water Contribute to 10% of the worlds carbon footprint

    2nd highest polluting industry

    85% of our textiles hit landfills

    In 38 of our 50 states, landfills at or near capacity

    FACTS

    Cara Smyth, Glasgow Caledonian University

  • 18 bits of trash, from 7 different countries Just by making it 15 pieces saves millions of dollars/year Removed enough pins in 1 season to stretch from NY to

    LA and back again

    Cara Smyth, Glasgow Caledonian University

    MENS DRESS SHIRT

  • fairfashioncenter.org

    http://fairfashioncenter.org

  • MILLENNIALS & GEN Z

    Anna Fieler, POPSUGAR; Jaclyn Ling, Kik; Michelle Castillo, CNBC; Shireen Jawan, Lucky Brand

  • Millennials want to simplify their lives, dont want to be weighed down by traditional ownership

    Experience seeking, instead of Material seeking

    MILLENNIALS

    Anna Fieler, POPSUGAR; Jaclyn Ling, Kik; Michelle Castillo, CNBC; Shireen Jawan, Lucky Brand

  • Differences in attention span, (8 seconds vs 12 seconds) 2x more likely to shop on mobile 2x more likely to use YouTube + much less likely to use

    Facebook 3x more likely to open a push notification through a chat

    message than an email Gender binaries are changing, less rigid definition of

    what it means to be a boy or a girl. 44% Gen Z said always buy clothes designed for own

    gender

    GEN Z

    Anna Fieler, POPSUGAR; Jaclyn Ling, Kik; Michelle Castillo, CNBC; Shireen Jawan, Lucky Brand

  • BUSINESSES DOING GOOD

  • NEXT 3 BILLION PEOPLE ON SOCIAL

    Alex Cantrowitz, BuzzFeed; David Godsall, Hootsuite; Jonathan Donner, Caribou Digital

  • SAFE CATCH

  • TOOLS, TIPS & TRICKS

  • EMAIL SWEEPS

  • ART OF NEGOTIATION

    Stefan Tournquist, eConsultancy; Richard Shirley, Austin Police Department; Kathleen Hessert, Sports Media Challenge

  • DOGS @ SXSW

  • DESIGNING HAPPINESS

    Bruce Vaughn, The Walt Disney Company; Gabby Etrog Cohen, SoulCycle; Mark Wilson, Fast Company; Randall Stone, Lippincott

  • Bruce Vaughn, The Walt Disney Company; Gabby Etrog Cohen, SoulCycle; Mark Wilson, Fast Company; Randall Stone, Lippincott

  • THANK YOU.

    elizabeth@fctechgroup.com

    mailto:elizabeth@fctechgroup.com?subject=