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©2010 Dow Jones & Company
Build an Expert Community with Social Media
©2010 Dow Jones & Company
If you were to learn about World War I, would you:
A)
B)
103,000,000
B)
152,700
C)
Web “1.0” gave “Everyone” a voice
7
Web “1.0” gave “Everyone” a voice^ the opportunity to have
8
Web 1.0 was no different…
©2010 Dow Jones & Company
A select few have a voice
©2010 Dow Jones & Company
Search became the mechanism to find info as the few with a voice became connected
2,003
2.5 Days
2,003
2.5 Days
1 out of 3 searches fail
2009 Outsell Inc.
200+ Million ~700 Million 100+ Million
©2010 Dow Jones & Company
Everyone has a voice
©2010 Dow Jones & Company
©2010 Dow Jones & Company
©2010 Dow Jones & Company
Social is about connecting people, not linking documents
©2010 Dow Jones & Company
In a world where the web is about connecting people, not documents…
©2010 Dow Jones & Company
You need to connect to the right people.
What can topical experts do for me?
Topic Experts
Industry Trends
New Sources
Filtered View
Companies / Products
Thought Leadership
©2010 Dow Jones & Company
Mobile, led by smartphones and tablets, is rapidly transforming the information consumption habits of business professionals
What can topical experts do for my users?
Content Strategy
Cloud Computing
Expert
Semantic Technology
Expert
Social Tech Expert
Green Tech Expert
Mobile Tech Expert
What can topical experts do for my users?
©2010 Dow Jones & Company
Quora
• www.quora.com• A “Question and Answer” site• Human powered, “crowd sourced” like wikipedia• Deep Twitter integration• Founded by ex-Facebook executives
©2010 Dow Jones & Company
Quora
Search the questions and answers
©2010 Dow Jones & Company
Quora
Feed of questions, topics, people you are following
©2010 Dow Jones & Company
Quora
People you may want to follow based on your interests
©2010 Dow Jones & Company
Quora
Overview of topic, and recent questions and answers
©2010 Dow Jones & Company
Quora
Single question and recent answers
©2010 Dow Jones & Company
Quora
Users can vote up and down an answer
©2010 Dow Jones & Company
Quora
Users can comment on an answer
©2010 Dow Jones & Company
Quora
Follow a question to easily get updates
©2010 Dow Jones & Company
Quora
Get detailed information on a user
©2010 Dow Jones & Company
Quora
Follow a user to easily see their activity
©2010 Dow Jones & Company
• www.linkedin.com• Digital “Rolodex”• 100+ million users, global• Provide news, research in addition to professional biographies
©2010 Dow Jones & Company
LinkedIn Groups are searchable and contain great topical information and sources
©2010 Dow Jones & Company
Filter groups by type of group and language
©2010 Dow Jones & Company
Latest discussions in the group contain questions & answers plus sources; experts
©2010 Dow Jones & Company
Top discussions selected by group owner
©2010 Dow Jones & Company
Overview of a company, open positions, products, recent hires/departures
©2010 Dow Jones & Company
Ability to follow a company for ongoing updates
©2010 Dow Jones & Company
News on topics selected by members in that industry
©2010 Dow Jones & Company
Ability to save articles for later reading, share with others
©2010 Dow Jones & Company
Surfaces the top sources of news being shared; ability to follow source
©2010 Dow Jones & Company
Shows who in your network has shared the news
©2010 Dow Jones & Company
See everyone that has shared the news
©2010 Dow Jones & Company
LinkedIn Signal: Updates from social media being shared by your network
What can topical experts do for me?
Topic Experts
Industry Trends
New Sources
Filtered View
Companies / Products
Thought Leadership
kensickles@gmail.com http://linkedin.com/kensickles
bstg http://letstalkknowledge.com/
Thank you!!
http://www.slideshare.net/bstg
©2010 Dow Jones & Company
Appendix
©2010 Dow Jones & Company
Twitter Search
• http://search.twitter.com/• Search engine for Twitter• Lot’s of advanced search options• Not great with historical search• Twitter Search will help you with:
– Finding information sources– Finding experts– Real-time monitoring
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©2010 Dow Jones & Company
Twitter Search
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Advance search options link for best results
©2010 Dow Jones & Company
Twitter Search
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Search free text of tweets, and/or by hashtag and language
©2010 Dow Jones & Company
Twitter Search
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Use a Twitter user name as a filter (without the @)
©2010 Dow Jones & Company
Twitter Search
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Geo-location filter
©2010 Dow Jones & Company
Twitter Search
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Date filter (usefulness limited by minimal archive)
©2010 Dow Jones & Company
Twitter Search
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Sentiment filter
©2010 Dow Jones & Company
Twitter Search
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Restrict to tweets with links useful for finding sources
©2010 Dow Jones & Company
Twitter Search
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Results on a hashtag containing a question
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