Open Innovation Networks - Crowd Sourcing and Internal Expert Networks at Siemens

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Siemens AGChief Technology OfficeOpen Innovation Program

Open Innovation Networks – Crowd Sourcingand internal Expert Networks at Siemens

Open Innovation at Siemens

Idea Contest on Sustainability

Knowledge Networking with TechnoWeb

Conclusion

Agenda

11.04.23 CT O Open Innovation3


Open Innovation leverages internal innovation processes and allows integrating external input

Ideas Technologies

Inte

rnal

Ext

ern

alOsram Idea contest

SustainabilityIdea contest

Enterprise Search for Technologies

TechnoWeb 2.0

E-broker




Conclusion

Agenda



Siemens Sustainability Idea Contest

Join in from April 19th – June 11th, 2010 (for all Siemens employees)

Make use of a proven Open Innovation methodology

The contest sponsors are Mrs. Kux and Prof. Requardt

A high-profile jury from corporate and sectors will award the top ideas

Expected results: New impulses for your

division and business unit Ideas which mature on the

way and profit from different perspectives

Portfolio & company ideas



Idea Contest Framework

Tools & Process

Community Functionalities

Idea entry toolkit

Intuitive exploration of idea pool (e.g. tag cloud, photos)

Connecting ideas

Evaluation tool, rating

Pre-selection by moderators

Jury meeting

Detailed profiles

Pinboard

More ideas from this member

Visitors of my profile &ideas

Comments & discussion

Forwarding of ideas

Community Management

Attention for the project

User support

Motivation

Acknowledgement

(Appeasement)



Global participation and origin of contest winners

20 – 100 participants

> 100 participants

1 - 20 participants

Winner portfolio ideas

Winner company ideas

Winner activity prize…850 ideas…3.000 comments…3.500 registered members…

…9.500 evaluations…42.000 unique visitors… 1,5 Mio page impressions…



Surprisingly strong relationship between community ranking and moderators' evaluation

Portfolio ideas along community

ranking

360

Expert moderators' choice Not prioritized

Others

Health

Energy

Industry

Expert choice (schematic) within

Portfolio ideas

360

Community top 15%

Expert choiceideas in top

community ranking

54



Characteristics of a Web2.0 based Idea Contest

BenefitSuccess criteria

Empower employees to contribute directly and visibly to large innovation community

Leverage huge innovation potential of Siemens crowd

Create awareness of Siemens employees for a high priority topic

Motivate employees to exchange and jointly develop new ideas

Get fast community prioritization of ideas

Avoid bottleneck of evaluating 100s of ideas by central expert team

Lower risk of wrong decision by running transparent process with many different stakeholders

Choose a topic of high priority

Choose level of communication, where many people can contribute

Demonstrate, that Siemens has a clear interest in new ideas (Management attention)

Show transparency of entire process (rules for participation, evaluation criteria, road for implementation, awards)

Respect and trust community, rely on peer rating

Award best ideas and promote implementation within Siemens

Communicate success stories




Conclusion

Agenda



Knowledge Networking across the organization is not just a vision: it already works today Is there a cheap

solution available to automate the Barcode

deterioration check

There must be someone else within Siemens

worldwide who has tackled CPU-rendering for 3-D

imaging already!

I'm looking for a method to seal bearings, gearboxes,

electrical equipment, etc. of a bogie…

How can I better connect with colleagues

in a global company setting?

Has anyone already implemented cloud

computing with Windows Azure?



Building bridges - the potential is enormous!

Commuter Train Laboratory Diagnostics

Power Distribution

Metering and Control

Industrial AutomationSystems

ComputationalFluid

Dynamics

Secure SoftwareDevelopment



TechnoWeb: find people1) to get answers

“Elevator Pitch” for the Siemens-internal social media tool TechnoWeb

Minimal pre-requisite is to join a network once2)

1) Do not expect to find answers directly in TechnoWeb, but expect to find the experts who know the answer!2) High activity level is not necessary.

Indentify experts due to their Activity Stream and memberships

Part of the workplace of the future.



The configurable dashboard is the personalized access to all knowledge networks

Personalized dashboard(incl. activity stream of joined networks)

Network pages, with member list,partner network list, activity stream

Public profile pages of each user (incl. activity steam)

with news and RSS-feedsUrgent request

+ Tag/Technology page+ Search page+ integration of Sharepoints,wikis, blogs...

Open to all Siemens employees

TechnoWeb is open to all Siemens employees



121 31

6 369

TechnoWeb supports cross-Sector networking

398

248

250

228

206

CT

192

Industry

161 Health

Number of networks with common participation

• Computational Fluid Dynamics (E, H, I, CT, SIS)

277

SIS

Energy

Source: 672 networks from https://technoweb.siemens.com 12.4.2010

Examples:

112 145 160 134 121

One month after the official launch of TechnoWeb

• eCar (E, H, I, CT, SIS)

• Nondestructive Evaluation (E, H, I, CT)

• Innovation Strategy (E, I, H, CT, SIS)



Customer Satisfaction:Simple barcode quality check

Alistair Gammie (H DX, UK) • In Brazil, Alistair supports the closing of a big deal – additional 11Mio EUR – with one of

the biggest customer of Health Diagnostics, worldwide.

Results: Customer feels Siemens is taking care of its business by proactively identifying problems and offering

the right solution even within a week-end Customer is comforted to get an overall quality solution from competent experts Customer is confident that Siemens is the right choice: the partnership is stronger The contract is finally signed

Alistair posts his request on Saturday night:

• He receives 23 answers (also per email or phone) from Austria, India, UK, Germany, US, Belgium… • Colleagues belong to division like: CT DC, SIS, CT T, I MO, H DX, I IA

On Monday morning, at the final meeting, Alistair is able to discuss with the customer 5 possible solutions

Our customer prints 1.2M barcodes a month.I noticed that quality is assessed by eye and monitored by untrained and multiple different staff. Is there a cheap solution available to

automate the deterioration check?



TechnoWeb has the potential to save 1 mio. € in a single case, but the main value is to save 1000 € in thousands of cases

number of casessingle thousands

high

low

savingdue to a

single activityin TechnoWeb

Gold Rocks

Gold Nuggets

Gold Dust

The long-tail effect




Conclusion

Agenda

Conclusion

• Crowd Sourcing and Knowledge Networking are not just in the internet successful, but also within the company.

• Both need a very sensitive set-up, customized to the needs of the employees and the business needs of the organization.

• It pays off, if it is done right.

Co-authors: Dr. Thomas Lackner, Bernd Blumoser, Fabrizio De Pasquale, and Dr. Michael HeissCo-authors: Dr. Thomas Lackner, Bernd Blumoser, Fabrizio De Pasquale, and Dr. Michael Heiss

Contact

Twitter: twitter.com/heisssSlideshare: www.slideshare.net/heisssXing: www.xing.com/profile/Michael_Heiss2LinkedIn: www.linkedin.com/in/michaelheissFlickr: www.flickr.com/photos/michaelheissYouTube: www.youtube.com/user/MichaelHeisssPhone: +43-5-1707-46560

Twitter: twitter.com/heisssSlideshare: www.slideshare.net/heisssXing: www.xing.com/profile/Michael_Heiss2LinkedIn: www.linkedin.com/in/michaelheissFlickr: www.flickr.com/photos/michaelheissYouTube: www.youtube.com/user/MichaelHeisssPhone: +43-5-1707-46560

Dr. Michael HeissSiemens AG

Chief Technology OfficeOpen Innovation

Dr. Michael HeissSiemens AG

Chief Technology OfficeOpen Innovation




Conclusion

Appendix

Agenda

Idea Gene-ration Corp.

Labs

Innovation activities – Siemens follows many paths to innovation

Generation of ideas

Selection & Concept

Techn. development

Market launch

Openness

Innovationprocess

Supplier / customer integration

External cooperations

External communities

Cross-Sector

Along thevalue chain

Within Sector /Division

WithinBU

IdeaManagement

IPR / Standard.

Sales & Marketing

Technology e-Broker

Open expert

networks

Spin-in

Spin-out

VentureCapital

Research & Development



TechnoWeb 2.0 differs from other social platforms

Object centeredPerson centered Network centered

Systems build around people:

LinkedInXing

Facebook

Systems build around networks focused on

knowledge areas:

TechnoWeb 2.0

Systems build around objects:

FlickrYouTube

Wikis

Business

Open Innovation Networks - Crowd Sourcing and Internal Expert Networks at Siemens