Sla 2011 building expert networks

©2010 Dow Jones & Company

Build an Expert Community with Social Media


If you were to learn about World War I, would you:

A)

B)

103,000,000

B)

152,700

C)

Web “1.0” gave “Everyone” a voice

7

Web “1.0” gave “Everyone” a voice^ the opportunity to have

8

Web 1.0 was no different…


A select few have a voice


Search became the mechanism to find info as the few with a voice became connected

2,003

2.5 Days

2,003

2.5 Days

1 out of 3 searches fail

2009 Outsell Inc.

200+ Million ~700 Million 100+ Million


Everyone has a voice




Social is about connecting people, not linking documents


In a world where the web is about connecting people, not documents…


You need to connect to the right people.

What can topical experts do for me?

Topic Experts

Industry Trends

New Sources

Filtered View

Companies / Products

Thought Leadership


Mobile, led by smartphones and tablets, is rapidly transforming the information consumption habits of business professionals

What can topical experts do for my users?

Content Strategy

Cloud Computing

Expert

Semantic Technology

Expert

Social Tech Expert

Green Tech Expert

Mobile Tech Expert

What can topical experts do for my users?


Quora

• www.quora.com• A “Question and Answer” site• Human powered, “crowd sourced” like wikipedia• Deep Twitter integration• Founded by ex-Facebook executives

http://www.quora.com/


Quora

Search the questions and answers


Quora

Feed of questions, topics, people you are following


Quora

People you may want to follow based on your interests


Quora

Overview of topic, and recent questions and answers


Quora

Single question and recent answers


Quora

Users can vote up and down an answer


Quora

Users can comment on an answer


Quora

Follow a question to easily get updates


Quora

Get detailed information on a user


Quora

Follow a user to easily see their activity


LinkedIn

• www.linkedin.com• Digital “Rolodex”• 100+ million users, global• Provide news, research in addition to professional biographies

http://www.linkedin.com/


LinkedIn

LinkedIn Groups are searchable and contain great topical information and sources


LinkedIn

Filter groups by type of group and language


LinkedIn

Latest discussions in the group contain questions & answers plus sources; experts


LinkedIn

Top discussions selected by group owner


LinkedIn

Overview of a company, open positions, products, recent hires/departures


LinkedIn

Ability to follow a company for ongoing updates


LinkedIn

News on topics selected by members in that industry


LinkedIn

Ability to save articles for later reading, share with others


LinkedIn

Surfaces the top sources of news being shared; ability to follow source


LinkedIn

Shows who in your network has shared the news


LinkedIn

See everyone that has shared the news


LinkedIn

LinkedIn Signal: Updates from social media being shared by your network

What can topical experts do for me?

Topic Experts

Industry Trends

New Sources

Filtered View

Companies / Products

Thought Leadership

[email protected] http://linkedin.com/kensickles

bstg http://letstalkknowledge.com/

Thank you!!

http://www.slideshare.net/bstg


Appendix


Twitter Search

• http://search.twitter.com/• Search engine for Twitter• Lot’s of advanced search options• Not great with historical search• Twitter Search will help you with:

– Finding information sources– Finding experts– Real-time monitoring

55

http://search.twitter.com/


Twitter Search

56

Advance search options link for best results


Twitter Search

57

Search free text of tweets, and/or by hashtag and language


Twitter Search

58

Use a Twitter user name as a filter (without the @)


Twitter Search

59

Geo-location filter


Twitter Search

60

Date filter (usefulness limited by minimal archive)


Twitter Search

61

Sentiment filter


Twitter Search

62

Restrict to tweets with links useful for finding sources


Twitter Search

63

Results on a hashtag containing a question