SEOIinterview Questions List john lincolns questions -Search Engine Optimization

JohnLincoln’sListofQuestionsForSEOConsultantsPublishedonSearchEngineLand,January15,2016

http://searchengineland.com/6-big-mistakes-seo-rookies-make

HerearesomeofthequestionsIaskintheinterviewprocess.FeelfreetousethesethenexttimeyouinterviewanSEOconsultant.

1. Whatisarobots.txtfile?2. WhatistheX-Robotstag?3. Whatisthenositelinksearchboxmetatag?4. Whatisthenotranslatetag?5. WhatisUnicode/UTF-8andwhydoesthatmattertoGoogle?6. Iscaseimportantformetatags?7. Whatistherefreshmetatagandwhyisitnotrecommended?8. Whatisan.htaccessfileandhowdoyouuseit?9. HowcanyouuseuseragentandIPlocationdetectiontoimproveUX?10. Whatisarelcanonical?11. Whatisnoindex,nofollow?12. Whendoyouuserobotx.txt,arelcanonicalandanoindexnofollow?13. Howdoyouoptimizeawebpage?

a. URLb. Titlec. Descriptiond. H1e. H2f. Imagesg. Schemah. Internallinking

14. Haveyoueveroptimizedinadifferentlanguage?15. Whatisahreflangtag?16. WhataregoodlinksforSEO?17. HowdoesbloggingplayaroleinSEO?18. WhatisthedifferencebetweenabsoluteandrelativeURLs?19. Whatareallthedifferentwaysyoucanoptimizeformobileandthetechnical

requirements.a. Subdomainb. Differentdomainsc. Varyhttpheaderd. Responsive

20. HowdoessocialmediaplayaroleinSEO?21. Whatare404errors?22. Whatis200ok?23. Whatis301and302redirect?Whenshouldyouuseeach?24. Whatisaserverheaderchecker?25. HaveyouusedScreamingFrog?26. HowdoyoucheckrankingsforSEO?

27. AreyouGoogleAnalyticscertified?28. Howdoyoufindbrokenexternallinkspointingatyourwebsite?29. WhatwouldyoudotooptimizeawebsitepurelyinAjaxorJavaScript?30. Haveyoueveroptimizedanapplication?

a. Deeplinksonwebsitetoappb. SetupappinGoogleAnalyticsandGoogleSearchConsolec. Optimizeappinappstore

31. Whatwouldyoudoifyousawaclientgotaspikein404errorsintheGooglesearchconsole?

32. HowwouldyoutesttoseehowGooglecanseecontentonapage?33. Whatwouldyoudotogetapageindexedquickly?34. WhataredirectorystructuresandsubdomainsandhowaretheyimportantforSEO?35. Whatishttps,howdoyouswitchtohttpsandwhyisitimportantforSEO?36. WhatisdifferentaboutgettingaGoogleLocalpagerankedopposedtoanormalHTML

page?37. WhatareyourfavoriteSEOtools?38. WhataresomeofyourmostsuccessfulSEOprojects?39. WhatareallthemanualpenaltiesyoucangetinGoogle?40. Tellmeaboutapenaltyyouhavecleanedup?41. Howdoyouconfigureadisavowfile?42. Howdoyousendoutalinktakedownrequest?43. Howdoyouwriteareinclusionrequest?44. Howwouldyouhandleahackedwebsite?45. Howwouldyouhandle1,000newlinkspointingatyourwebsitewithcommercial

anchortext?46. WhatareallthealgorithmicissuesyouhaveinGoogle?47. HowdoyouoptimizeforGooglevideosearch?48. Whatdoyouspecifyinvideomarkup?49. Whatdoyoushowinavideositemap?50. Howdoyoustopavideofromappearinginaspecificcountry?51. WhatisaGoogleproductfeed?52. Whataretheattributesofaproductfeed?53. HowdoyouoptimizeforGooglenews?54. WhatisGooglenewspublishercenter?55. CanGooglenewscrawlPDFfiles?56. CanGooglenewsincludeaudioormultimediacontent?57. DoesGooglerequireaGooglenewssitemap?58. WhataretheGooglenewsstandouttagsandkeywordstags?Howaretheydifferent

thanothermetatags?59. Whatareallthetypesofsitemaps?60. Whataremobileusabilityerrorsandhowdoyoufixthem?61. Whatarethemostcommonpagespeedissues?62. Whatarethefivetypesofwebsitemodels?63. Howdoyoubuildclientrelationships?64. WhatisthedifferencebetweenSEMRush,SpyFu,MajesticandMoz?