John Lincoln’s List of Questions For SEO Consultants Published on Search Engine Land, January 15, 2016 http://searchengineland.com/6-big-mistakes-seo-rookies-make Here are some of the questions I ask in the interview process. Feel free to use these the next time you interview an SEO consultant. 1. What is a robots.txt file? 2. What is the X-Robots tag? 3. What is the nositelinksearchbox meta tag? 4. What is the notranslate tag? 5. What is Unicode/UTF-8 and why does that matter to Google? 6. Is case important for meta tags? 7. What is the refresh meta tag and why is it not recommended? 8. What is an .htaccess file and how do you use it? 9. How can you use user agent and IP location detection to improve UX? 10. What is a rel canonical? 11. What is noindex, nofollow? 12. When do you use robotx.txt, a rel canonical and a noindex nofollow? 13. How do you optimize a web page? a. URL b. Title c. Description d. H1 e. H2 f. Images g. Schema h. Internal linking 14. Have you ever optimized in a different language? 15. What is a hreflang tag? 16. What are good links for SEO? 17. How does blogging play a role in SEO? 18. What is the difference between absolute and relative URLs? 19. What are all the different ways you can optimize for mobile and the technical requirements. a. Subdomain b. Different domains c. Vary http header d. Responsive 20. How does social media play a role in SEO? 21. What are 404 errors? 22. What is 200 ok? 23. What is 301 and 302 redirect? When should you use each? 24. What is a server header checker? 25. Have you used Screaming Frog? 26. How do you check rankings for SEO?

SEOIinterview Questions List john lincolns questions -Search Engine Optimization

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Page 1: SEOIinterview Questions List john lincolns questions -Search Engine Optimization

JohnLincoln’sListofQuestionsForSEOConsultantsPublishedonSearchEngineLand,January15,2016

http://searchengineland.com/6-big-mistakes-seo-rookies-make

HerearesomeofthequestionsIaskintheinterviewprocess.FeelfreetousethesethenexttimeyouinterviewanSEOconsultant.

1. Whatisarobots.txtfile?2. WhatistheX-Robotstag?3. Whatisthenositelinksearchboxmetatag?4. Whatisthenotranslatetag?5. WhatisUnicode/UTF-8andwhydoesthatmattertoGoogle?6. Iscaseimportantformetatags?7. Whatistherefreshmetatagandwhyisitnotrecommended?8. Whatisan.htaccessfileandhowdoyouuseit?9. HowcanyouuseuseragentandIPlocationdetectiontoimproveUX?10. Whatisarelcanonical?11. Whatisnoindex,nofollow?12. Whendoyouuserobotx.txt,arelcanonicalandanoindexnofollow?13. Howdoyouoptimizeawebpage?

a. URLb. Titlec. Descriptiond. H1e. H2f. Imagesg. Schemah. Internallinking

14. Haveyoueveroptimizedinadifferentlanguage?15. Whatisahreflangtag?16. WhataregoodlinksforSEO?17. HowdoesbloggingplayaroleinSEO?18. WhatisthedifferencebetweenabsoluteandrelativeURLs?19. Whatareallthedifferentwaysyoucanoptimizeformobileandthetechnical

requirements.a. Subdomainb. Differentdomainsc. Varyhttpheaderd. Responsive

20. HowdoessocialmediaplayaroleinSEO?21. Whatare404errors?22. Whatis200ok?23. Whatis301and302redirect?Whenshouldyouuseeach?24. Whatisaserverheaderchecker?25. HaveyouusedScreamingFrog?26. HowdoyoucheckrankingsforSEO?

Page 2: SEOIinterview Questions List john lincolns questions -Search Engine Optimization

27. AreyouGoogleAnalyticscertified?28. Howdoyoufindbrokenexternallinkspointingatyourwebsite?29. WhatwouldyoudotooptimizeawebsitepurelyinAjaxorJavaScript?30. Haveyoueveroptimizedanapplication?

a. Deeplinksonwebsitetoappb. SetupappinGoogleAnalyticsandGoogleSearchConsolec. Optimizeappinappstore

31. Whatwouldyoudoifyousawaclientgotaspikein404errorsintheGooglesearchconsole?

32. HowwouldyoutesttoseehowGooglecanseecontentonapage?33. Whatwouldyoudotogetapageindexedquickly?34. WhataredirectorystructuresandsubdomainsandhowaretheyimportantforSEO?35. Whatishttps,howdoyouswitchtohttpsandwhyisitimportantforSEO?36. WhatisdifferentaboutgettingaGoogleLocalpagerankedopposedtoanormalHTML

page?37. WhatareyourfavoriteSEOtools?38. WhataresomeofyourmostsuccessfulSEOprojects?39. WhatareallthemanualpenaltiesyoucangetinGoogle?40. Tellmeaboutapenaltyyouhavecleanedup?41. Howdoyouconfigureadisavowfile?42. Howdoyousendoutalinktakedownrequest?43. Howdoyouwriteareinclusionrequest?44. Howwouldyouhandleahackedwebsite?45. Howwouldyouhandle1,000newlinkspointingatyourwebsitewithcommercial

anchortext?46. WhatareallthealgorithmicissuesyouhaveinGoogle?47. HowdoyouoptimizeforGooglevideosearch?48. Whatdoyouspecifyinvideomarkup?49. Whatdoyoushowinavideositemap?50. Howdoyoustopavideofromappearinginaspecificcountry?51. WhatisaGoogleproductfeed?52. Whataretheattributesofaproductfeed?53. HowdoyouoptimizeforGooglenews?54. WhatisGooglenewspublishercenter?55. CanGooglenewscrawlPDFfiles?56. CanGooglenewsincludeaudioormultimediacontent?57. DoesGooglerequireaGooglenewssitemap?58. WhataretheGooglenewsstandouttagsandkeywordstags?Howaretheydifferent

thanothermetatags?59. Whatareallthetypesofsitemaps?60. Whataremobileusabilityerrorsandhowdoyoufixthem?61. Whatarethemostcommonpagespeedissues?62. Whatarethefivetypesofwebsitemodels?63. Howdoyoubuildclientrelationships?64. WhatisthedifferencebetweenSEMRush,SpyFu,MajesticandMoz?