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Website search is a powerful contributor to user experience. Search applications can be used to deliver dynamic, personalised content and effective website search can dramatically increase conversions.This talk presents a number of techniques for successful website search, illustrated with case study demonstrations from the University of Salford, Skype, UCL and more.
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Search Experience Management - Techniques for Search Success
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agenda
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introduction to FB
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introduction to FBsem – what is it?
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introduction to FBsem – what is it?success techniques
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introduction to FB
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CSIRO research project - 20 years in dev
Advanced technology◦Ranking algorithm◦Contextual navigation◦Early binding lock/key◦Fine Tune algorithm
Rapid customisation
Search any system
Professor David Hawking
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sem – what is it?
“More than half measure ROI through increased site usage, while 43% benchmark according to increased sales.”
Econsultancy Site Search Survey Report
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Website search
Monetisation of site
Funnelback Best Bet feature
Context aware results
Personalised, targeted content
A better search experience speeds up decision making and speed to purchase
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Searchandising
Searchers are successful in finding what they seek 50% of the time or less.◦ 2001, IDC, “Quantifying Enterprise Search”
More than half cannot find the information they need using their Enterprise search system◦ 2011, MindMetre/SmartLogic, “Mind the
Enterprise Search Gap”
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Searching Enterprise systems
Virtual deployment 3 million documents and counting Full disaster recovery in <10 minutes Intelligently aggregating several systems
1000’s of websitesResearch databaseDocumentumSharePoint
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Enterprise Search
“Search-based applications … deliver a purpose-designed user interface tailored to support a particular task or workflow.”
◦ 2010 how IDC describes search-based applications
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Search based applications
Courses are a Universities ‘product’
A separation between course and website results
Funnelback crawling website and databases
Presenting ‘compare the market’ for courses
A better search experience speeds up decision making and speed to purchase
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University course finder
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Engage through a curated and intuitive journey
Bring simplicity to chaos
Provide human sensibilities during the process
Create an emotional bond through search intimacy
Design must touch every aspect of the UX
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What makes a good experience
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success techniques
Gain a true understanding of the problem Breaking it down into small ‘chunks’ Delivering in phases Iterative testing throughout
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Techniques to maximise success
Combining Funnelback’s advanced technology
◦ Query blending of the results set ◦ Fine tune
With advanced design
To create enviable navigation paths
◦ Advanced auto-complete
◦ Faceted navigation
◦ Context aware results
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Search of websites
The biggest challenge is often normalising results from many systems into one result set
Is not straightforward
Is not solved via a big-bang approach
Requires a lot of planning
Requires significant input from the data’s owner
But…….it can be successful
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Search of Enterprise systems
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