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Search Experience Management - Techniques for Search Success 1

1. Matt Taylor, Funnelback UK [email protected] [email protected] @mattletaylor 07786 555116 2

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Search Experience Management - Techniques for Search Success

1

Matt Taylor, Funnelback UK

[email protected]

@mattletaylor

07786 555116

2

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agenda

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introduction

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introductionsem

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introductionsemtechniques important to us

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introductionsemtechniques important to uslet’s take a look

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introduction

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Professor David Hawking

Advanced technology◦Ranking algorithm◦Contextual navigation◦Early binding lock/key◦Fine Tune algorithm

CSIRO research project20 years in development

Rapid customisationFlexible look-and-feel

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sem

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We all know search……. …don’t we?

Engage through a curated and intuitive journey

Bring simplicity to chaos

Provide human sensibilities during the process

Create an emotional bond through search intimacy

Design must touch every aspect of the UX

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But what makes a good experience?

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What about managing the experience?

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important techniques

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Gain a true understanding of the problem Breaking it down into small ‘chunks’ Delivering in phases Iterative testing throughout

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Techniques important to us

Combining our advanced technology

◦ Advanced auto-complete

◦ Query blending of the results set ◦ Fine tune

With advanced design

To create enviable navigation paths

◦ Faceted navigation

◦ Context aware results ◦ Live and dynamic navigation

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Techniques important to us cont..

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The biggest challenge is often normalising results from many systems into one result set

Is not easy

Is not solved via a big-bang approach

Requires a lot of planning

Requires significant input from the data’s owner

But…….it can be successful

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Search of Enterprise systems

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Let’s see it in action

Matt Taylor, Funnelback UK

[email protected]

@mattletaylor

07786 555116

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