Pubcon South 09

Old Brands – New Social Media

Presented by: Kenny HyderSenior Consultant, Position Tech

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Social Media Has Blown Up!

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Everybody Wants To Get Involved

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

We Know the Success Stories of the Big Brands...

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

But how do you do well in social if you’re not a major brand?

Scale It Down!

• If you’re not a large brand with a huge reputation, your goal shouldn’t be to compete with them!

• BUT – You can still be successful• The Key is to Target Your Audience

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Ex. If you’re a B2C ecommerce site, Digg.com might not be the place for you!

Figure out which sites are relevant for your market

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

ie. Do Your Homework!Source: quantcast.com

Social Media:

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

This can apply to so much more than Digg, Stumble & Reddit!

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

What DOES it apply to?- Niche Sites ( Tip’d, Boudica, Sphinn)- Forums- Blogs (Not just your own!)

*Key: You don’t have to make front page on digg, stumble, or reddit to do well in social!

Dominate the smaller sites first!

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Better to be a big fish in a small pond, than a small fish in a big pond

These sites are more relevant to your market anyway!

better traffic

better links

higherconversions

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Also, let’s not forget...

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

People are talking on twitter today about your niche, find those people & talk to them!

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

But Kenny, I WANT a frontpage on Digg!!!

ok...

The Answer: Be Creative!!!

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Example:

Conclusion

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

• Huge opportunity in social for ALL brands

• Find your niche, dominate it

• When you’re ready to go after the big fish, get creative & think about how you can contribute to the communities

Kenny Hyderkhyder@positiontech.com, @kennyhyder

http://positiontech.com

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Download: http://hyder.me/download/pubconsouth.pptx