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Arnie Kuenn's PubCon 2012 presentation covering content marketing strategies and idea generation.
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The Content EnginePresented by:Arnie Kuenn
@ArnieK
• Tell You How to get it for FREE on Amazon – in a bit.
@ArnieK #PubCon
“content marketing”
@ArnieK #PubCon
But is every SEO suddenly a
content marketing
expert?
@ArnieK #PubCon
What Content Marketing is NOT
Content Marketing is a Continuous, Planned Out Process
Think Like a Publisher!
@ArnieK #PubCon
Start With Research@ArnieK #PubCon
List all Content Ideas in a Spreadsheet
Adjust strategy if necessary.
Put Together An Editorial Calendar
Create Great Content@ArnieK #PubCon
Address Pricing / Cost@ArnieK #PubCon
Comparisons
Showcase your product or service then compare and contrast to others.
@ArnieK #PubCon
Free Guides or Whitepapers@ArnieK #PubCon
Interviews – Help Make You the Expert@ArnieK #PubCon
VIDEOS! – They Are Not That Hard
User Generated
FunInterviews
Behind the scenes
Want to be awesome at
content marketing?
@ArnieK #PubCon
Simon Kelly
@ArnieK #PubCon
Joe Pulizzi
@ArnieK #PubCon
The Original Content Marketer?He created “The Furrow” magazine – he was trying to educate
farmers on all the different technology changes that were going on at the turn of the century. He couldn’t do that through an ad, so he
created a magazine!
John Deere
@ArnieK #PubCon
Content Marketing Requires A Whole Different Expertise
• Go to the conferences• Read the books
• Follow the blogs
Tweet: Content Marketing Book – @AccelerateBook is FREE on Amazon– Today only! #Pubcon
Kindle VersionOctober 18, 2012 Only
@ArnieK #PubCon
Contact: 888-476-1881 www.VerticalMeasures.com
More Traffic. More Leads. More Business.
Thank You Very Much!
@ArnieK #PubCon