Plan B Credentials

THE Plan B Introducing a really cool brand activation agency

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Free brands from the shackles of convention

we think BIG!

our vision

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we do big too!

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served over 30 powerbrands

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9 Countries Experience of over

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10.538.341

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= Females Males

Activated millions of consumers

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broken 3

Ride around the world World’s Largest Recipe Book

World’s Largest Flag

world records

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won some awards also

Gold mena cristal

bronze mena effies

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but...

What exactly do we do?

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We surprise and

delight your

consumers

what we do

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Consumer brand

to enhance brand loyalty

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with all this, and more...

Shopper Activation

Promotions

Buzz & Viral

Events

Ambient Media

Social Media Guerrila Marketing

Brand Activation

Consumer

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Naturally, we are media neutral

onair

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Using mass media to activate...

Social media, mobile, web, apps... In stores, malls, events, resorts ...

online on ground

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we stand on 3 pillars

creativity integration

insight

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using our specially designed tools

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brandminetm

An insight mining tool that helps discover a communication platform

that is unique to your brand and your consumer

platform

idea

Proprietary tool set

idea

idea

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6Gtm

A 6-step collaborative creative problem solving process that engages all stake holders. At its core is Prototyping, ensuring high ROI by putting the best idea into execution. Goals group knowledge ideas prototype create

goals group generate ideas

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get knowledge get prototyping

go create

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Proprietary tool set

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brandshiptm

An impact measurement tool that uses multiple techniques to calculate post campaign performance. From projective techniques to Geo-mapping, it is a

continuously evolving toolkit

2.654.687 estimated campaign impact

engagement | experience | exposure

= 1.800 direct = 3.700 indirect

Proprietary tool set

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blank slatetm

our most important flagship tool It helps create media neutral ideas. Ideas that go where consumers are and truly unshackle brands from convention

web amplify

mobile engage

Viral buzz

onground experience

TV invite

Proprietary tool set

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trackemtm

Always see your promoters - GPS Tracking

Always see your activity - Live Pictures

100% accurate reporting

region’s 1st realtime monitoring system using the latest technology

Proprietary tool set

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some snapshots of our team’s work

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stand out in an undifferentiated category

Shell Driven to Extremes

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localizing a global campaign

Oil change shops

Social Media

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audience shabab in saudi

Sheesha cafe

gyms

gas stations

Global Campaign Shell & Discovery Channel

Penetrated underground

events through FB communities

Reached out to over

2.4 million

facebook fans for free

Facebook Communities We identified target audience relevant fb communities and got them to post content for our campaign free of charge. Most active users were rewarded with free product

Sports | Automotive | Lifestyle

هيلكس#

Unique Promo Just post with the hashtag and enter the draw

Onground Social Promotion Give people a reason and they will share! We needed a promotion mechanism that was simple and gave us extra mileage

activating through stand up comedy

pringles bursting with laughter

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objective: make buzz

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insight: youth lives for shared moments

College online

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platform standup comedy

mall

event

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On Ground | Malls | Colleges Record an Audio, Video or Text joke and get a chance to attend a Stand Up Comedy Show in your city

user generated content

Content from on ground activation was posted online

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closing event

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closing event

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closing event

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closing event

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amplification

More than 2,000,000 hits on Youtube Videos

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amplification

We got tons of tweets and retweets, even from celebrities like QUEEN RANIA

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total reach

4,000,000+ =

online onground

winner of gold award at mena cristal

Quaker oats world’s largest oats recipe book

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the strategy & idea

problem insight solution idea

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Problem: Quaker is used only for soup, that too, only in Ramadan

Insight: It is not that women don’t know! They are just not excited enough!.

Solution: Make Quaker talk of the town. From the back of the cabinet to the center of gossip!

Idea: Get Saudi women to make the world’s largest oats recipe book

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the campaign

Online FaceBook pages Akbarkitab.com

Point of Sale World’s Largest Recipe Book promotion in 30 key accounts

1 idea across multiple touch points

Universities Oat cookies and recipes in all key

female universities

Malls Live demonstrations in 13 malls

TV Tie up with Fatafeat TV 2 exciting bumpers on other channels Saudi Women

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the results

beyond all expectations

target

Actual

sales recipes

target

Actual

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some snapshots

online

onground

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guerrilla marketing

harpic when we cleaned toilets!

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Unique opportunity in MALL RESTROOMS to SURPRISE and DELIGHT consumers

surprise delight word of mouth

guerrilla marketing

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bronze award at mena effies

pif paf giant cocroach

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skits in malls

roach busters

word of mouth and buzz in malls 47

adding technology to

the mix

augmented reality app 48

1,000,000 samples

dettol they wanted to go BIG

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beaches resorts

outdoor

gyms

parks

clubs

massive reachout plan

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every promoter tracked , all the time

live gps tracking

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Whether your brand needs a complex integrated campaign, a facebook page, or just want to distribute free samples

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you can be sure that we will get you the biggest...

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let’s talk! interested?

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get in touch

(+966) 2-220-3033

(+966) 2-220-3001

haifaa.h@theplanb.me

www.theplanb.me

Facebook.com/theplanb

Twitter.com/theplanb

theplanb

5th Floor, Bin Sulaiman Center Al Khalidyah Jeddah, Kingdom of Saudi Arabia 5

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