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THE Plan B Introducing a really cool brand activation agency
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Free brands from the shackles of convention
we think BIG!
our vision
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we do big too!
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served over 30 powerbrands
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9 Countries Experience of over
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10.538.341
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= Females Males
Activated millions of consumers
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broken 3
Ride around the world World’s Largest Recipe Book
World’s Largest Flag
world records
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won some awards also
Gold mena cristal
bronze mena effies
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but...
What exactly do we do?
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We surprise and
delight your
consumers
what we do
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Consumer brand
to enhance brand loyalty
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with all this, and more...
Shopper Activation
Promotions
Buzz & Viral
Events
Ambient Media
Social Media Guerrila Marketing
Brand Activation
Consumer
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Naturally, we are media neutral
onair
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Using mass media to activate...
Social media, mobile, web, apps... In stores, malls, events, resorts ...
online on ground
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we stand on 3 pillars
creativity integration
insight
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using our specially designed tools
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brandminetm
An insight mining tool that helps discover a communication platform
that is unique to your brand and your consumer
platform
idea
Proprietary tool set
idea
idea
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6Gtm
A 6-step collaborative creative problem solving process that engages all stake holders. At its core is Prototyping, ensuring high ROI by putting the best idea into execution. Goals group knowledge ideas prototype create
goals group generate ideas
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get knowledge get prototyping
go create
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Proprietary tool set
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brandshiptm
An impact measurement tool that uses multiple techniques to calculate post campaign performance. From projective techniques to Geo-mapping, it is a
continuously evolving toolkit
2.654.687 estimated campaign impact
engagement | experience | exposure
= 1.800 direct = 3.700 indirect
Proprietary tool set
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blank slatetm
our most important flagship tool It helps create media neutral ideas. Ideas that go where consumers are and truly unshackle brands from convention
web amplify
mobile engage
Viral buzz
onground experience
TV invite
Proprietary tool set
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trackemtm
Always see your promoters - GPS Tracking
Always see your activity - Live Pictures
100% accurate reporting
region’s 1st realtime monitoring system using the latest technology
Proprietary tool set
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some snapshots of our team’s work
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stand out in an undifferentiated category
Shell Driven to Extremes
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localizing a global campaign
Oil change shops
Social Media
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audience shabab in saudi
Sheesha cafe
gyms
gas stations
Global Campaign Shell & Discovery Channel
Penetrated underground
events through FB communities
Reached out to over
2.4 million
facebook fans for free
Facebook Communities We identified target audience relevant fb communities and got them to post content for our campaign free of charge. Most active users were rewarded with free product
Sports | Automotive | Lifestyle
هيلكس#
Unique Promo Just post with the hashtag and enter the draw
Onground Social Promotion Give people a reason and they will share! We needed a promotion mechanism that was simple and gave us extra mileage
activating through stand up comedy
pringles bursting with laughter
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objective: make buzz
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insight: youth lives for shared moments
College online
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platform standup comedy
mall
event
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On Ground | Malls | Colleges Record an Audio, Video or Text joke and get a chance to attend a Stand Up Comedy Show in your city
user generated content
Content from on ground activation was posted online
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closing event
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closing event
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closing event
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closing event
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amplification
More than 2,000,000 hits on Youtube Videos
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amplification
We got tons of tweets and retweets, even from celebrities like QUEEN RANIA
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total reach
4,000,000+ =
online onground
winner of gold award at mena cristal
Quaker oats world’s largest oats recipe book
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the strategy & idea
problem insight solution idea
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Problem: Quaker is used only for soup, that too, only in Ramadan
Insight: It is not that women don’t know! They are just not excited enough!.
Solution: Make Quaker talk of the town. From the back of the cabinet to the center of gossip!
Idea: Get Saudi women to make the world’s largest oats recipe book
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the campaign
Online FaceBook pages Akbarkitab.com
Point of Sale World’s Largest Recipe Book promotion in 30 key accounts
1 idea across multiple touch points
Universities Oat cookies and recipes in all key
female universities
Malls Live demonstrations in 13 malls
TV Tie up with Fatafeat TV 2 exciting bumpers on other channels Saudi Women
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the results
beyond all expectations
target
Actual
sales recipes
target
Actual
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some snapshots
online
onground
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guerrilla marketing
harpic when we cleaned toilets!
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Unique opportunity in MALL RESTROOMS to SURPRISE and DELIGHT consumers
surprise delight word of mouth
guerrilla marketing
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bronze award at mena effies
pif paf giant cocroach
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skits in malls
roach busters
word of mouth and buzz in malls 47
adding technology to
the mix
augmented reality app 48
1,000,000 samples
dettol they wanted to go BIG
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beaches resorts
outdoor
gyms
parks
clubs
massive reachout plan
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every promoter tracked , all the time
live gps tracking
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Whether your brand needs a complex integrated campaign, a facebook page, or just want to distribute free samples
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you can be sure that we will get you the biggest...
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let’s talk! interested?
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get in touch
(+966) 2-220-3033
(+966) 2-220-3001
www.theplanb.me
Facebook.com/theplanb
Twitter.com/theplanb
theplanb
5th Floor, Bin Sulaiman Center Al Khalidyah Jeddah, Kingdom of Saudi Arabia 5
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