Next Generation Media Quarterly - April 2010

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The Next generation is…

- technology transforming

media

- Content accessible anywhere

- people in control

Next

Generation

People

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Next

Generation

People

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71% of American 8-18 year olds have a TV in

their bedroom

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Next

Generation

People

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US Teens text ten times an hour

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Next

Generation

People

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The average age for US kids to first acquire

digital content is seven

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Next

Generation

People

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The typical social gamer is a 43 year old

woman

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Next

Generation

People

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25% of UK online shoppers are willing to spend

£1,000 or more in a single transaction

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Next

Generation

Mobile

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>100m people access Facebook through

mobile

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Next

Generation

Mobile

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45 of every 100 mobile internet minutes in the

UK are spent on Facebook

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Next

Generation

Mobile

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Mobile payments through Paypal grew

nearly sixfold in 2009

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Next

Generation

Mobile

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M&S sell school nametapes through SMS

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Next

Generation

Mobile

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Dockers used Shazam in their latest campaign

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Generation

Mobile

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Next

Generation

Technology

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An estimated 205m TV sets were sold in 2009

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Next

Generation

Technology

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177,000 tweets were posted in the first

hour after the iPad announcement

18

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Next

Generation

Technology

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300,000 iPads were sold in the US on the day

of release

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Generation

Technology

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Skype has 12% of all international calling

minutes

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Generation

Technology

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Memory size compared

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Next

Generation

Content

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Next Generation

Content

Next

Generation

Content

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Super Bowl XLIV was the most watched

TV programme ever in America

23

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Generation

Content

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CBS sold out online ad inventory for this

year’s March Madness Basketball

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Next

Generation

Content

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Lady Gaga’s ‘Telephone’ music video is heavy on

product placement

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Next

Generation

Content

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Pepsi’s Refresh Everything site gives

funding to community projects

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Generation

Content

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Chatroulette was created for fun by a 17

year old

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Next

Generation

Content

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Only 17% of top 100 videos on YT are User

Generated

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Next

Generation

Content

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Fourwhere = Foursquare + Google Maps

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Generation

Content

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Fiverr is like Etsy, but for services

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Generation

Content

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Next

Generation

Social Media

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Time spent on social media sites globally

rose 82% in 2009

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Next

Generation

Social Media

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There were more tweets per day in January

2010 than in all of September 2008

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Generation

Social Media

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Twitter’s new Promoted Tweets are ads from

companies that appear in search results

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Next

Generation

Social Media

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But beware sharing your location on sites

like Foursquare

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Next

Generation

Content

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Next

Generation

Effectiveness

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Over $5m was raised for Haiti disaster relief

in less than 24 hours through SMS

37

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Next

Generation

Effectiveness

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Players of Zynga’s social games donated $1.5m to

Haiti disaster relief in 5 days

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Next

Generation

Effectiveness

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TV ads in aid of Haiti in the Olympic opening

ceremony led to an increase in Searches

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Next

Generation

Effectiveness

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The YouTube video David After Dentist has

generated >$30k for his family

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Next

Generation

Effectiveness

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690m Valentines gifts were given this year

on Farmville

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Next

Generation

Effectiveness

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Benetton’s global online model casting

had over 65,000 entries

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Generation

Effectiveness

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Sony sell >£1m worth of Vaios through twitter

43

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@

Next

Generation

Effectiveness

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