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There are now more cell phones than toothbrushes, and as of 2013, smartphones surpassed regular phone sales. But what are the implications for your nonprofit, and how can you craft a mobile impact strategy to advance your programs, fundraising, and work overall? Join us for a quick, FREE primer and leave with a checklist of the most important tips and tools for your cause. Learning Objectives: Quick, effective, and practical primer on all aspects of mobile for good: its applications for nonprofits; how to effectively launch your mobile presence; and tips and tools for implementation. Specific insights include Why mobile presents a huge opportunity for any nonprofit Planning for success and tips for building a mobile website, apps, text to donate campaigns, social media integration, and analyzing & optimizing campaigns Tips for maximizing mobile fundraising Time will be given for a lively Q&A session.
Citation preview
Mobile Impact 101: Taking Your Cause Mobile
!7/2/14 1pm EDT
!Darian Rodriguez Heyman
Your Presenter3
Darian Rodriguez Heyman BetterWorld Wireless !Darian is the former E.D. of Craigslist Foundation, Co-‐Founder of Social Media for Nonprofits, the only conference series devoted to social media for social good, and the best-‐selling author of Nonprofit Management 101 (Jossey-‐Bass). !He currently serves as Co-‐Founder & Chief Development Officer of BetterWorld Wireless, which serves U.S. nonprofits with calling, texting, and data plans powered by Sprint, and donates a free phone or tablet to women and girls in need for every customer.
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• Why Mobile?
• Getting off the Ground
• Tips & Tools
Agenda
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Why Mobile?
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Copyright © 2013 Church in Restoration
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• Fundraising: Capitalize on New Channels !
• Advocacy: Mobilize the Masses !
• Marketing: Amplify Your Voice !
• Volunteer Recruitment & Management !
• Program & Operational Efficiencies
Mobile Impact
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Getting Off the Ground
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Planning for Success
Mobile Matrix™ Staff Donors Volunteers Clients The Public
Revenue
Efficiency
Communication
Service
Form Follows Function
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Getting Creative
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• Mobile Websites
• Text to Donate
• Mobile Apps
• Social Media Integration
• Staffing Considerations
• Mobile Analytics
Getting Off the Ground
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Website vs. App
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• 2013: Smartphone Sales Tip
• Step One: Benchmark Current Traffic
• Step Two: Mobile Detection – Link to Full Website
• The Party Already Started
• Cross-Platform Integration is Key
Mobile Websites
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• Accessible via Any Browser
• Real-Time, Recurring Gifts
• Possible CRM Integration
• GPS Integration
• QR Codes Feed Traffic
Mobile Websites
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• User Friendly & Simple
• Minimum $5 - $10 Donations
• No Recurring Gifts
• 30 – 90 Day Wait
• Mobile Revenue ~5%, But Doubling
Text To Donate
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• Website 1st; App 2nd
• Marketing & Approval Are Key
• Cross-Device Development – Android, Apple, Windows
• Real-Time, Recurring Gifts
• CRM Integration
• Plan on Updates
Mobile Apps
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• Ensure Content is Easily Sharable via Mobile
• Post Mobile-Friendly Links
• Make Sure Pinned Posts Are Mobile Relevant
Social Media Integration
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Mobile Users Share Double
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• Mobile is Marketing, not Tech
• Plan for Updates!
• Divide the Work, Esp. Social – Editorial Calendars are Key
Staffing Considerations
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• Watch Mobile % of Traffic
• Beware Conversion Rate Dips
• High Bounce Rate = Slow Load
Mobile Analytics
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Mobile Analytics
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Tips & Tools
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• Focus on Adding Value to Searchers
• Remember the 2 Second Rule
• Donate Buttons: Top & Bottom
• K.I.S.S., Esp. Donations: 1 Call to Action
• Photos & Videos Rule (Beware Text)
• Be Generous with White Space
Mobile Impact 101
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• Limit Scrolling w/ Expansions
• BIG Buttons: 30x30 Pixels+
• Space Out Hyperlinks
• Google Analytics’ Mobile Perf. Report
• Leverage QR Codes at Events
• Preview Emails on Mobile – Tues/Weds/Thurs 11am/2pm
Mobile Impact 101
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• www.TechSoup.org
• www.BetterWorldWireless.com
• www.BethKanter.org
• www.Fundraising123.org
• www.facebook.com/nonprofits
• www.google.com/nonprofits
• Google GoMo http://bit.ly/1kWVj34
Resource Review
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• www.RazMobile.com
• www.MobileCause.com
• www.MobileAccord.com
• www.MobileCommons.com
• www.GiveByCell.com
• Mobile for Good, Heather Mansfield
Resource Review
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Resource Review
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The Average Age for a 1st Cell: 13
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Thank You!
40
Darian Rodriguez Heyman Co-Founder
darian@BetterWorldWireless.com (415) 659-8953
!!!
July Webinars: !
Susan Black, CFRE Help! They Want Me To Fundraise!
!Mazarine Treyz
Getting More People To Open Your eNewsletter
https://bloomerang.co/resources/webinars
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