Maybe We're All Doing It Wrong: A Contrarian View of Social Media

Maybe We're All Doing it WrongA Contrarian View of Social Media

Josh Oakes @JoshTheOak

http://SocialMediaContrarian.tumblr.com/

#pcn10allwrong

Expectations

#PCN10

MALRP

L Language

R Rage

P Piss You Off

4 Questions1. Are we making ourselves _____ or just

_______ ________?

2. Is social media _______ our capacity to have ______, ___________ _____________?

3. Do __________ even belong in social media?

4. Does ________ _______ belong in social media?

Reaction

Slides are posted.

The 4 Questions are posted.

Open for response.

http://SocialMediaContrarian.tumblr.com/

Question One

Question OneAre we making ourselves crazyor just acutely neurotic?

“What gets measured gets mismanaged.”-Me

(with apologies to Peter Drucker)

Question Two

Emotional Distance

Question Two

Emotional Distance?

Is social media ruining our capacity to have stable, meaningful relationships?

Question ThreeDo businesses even belong in social media?

Radio

TV

WalMart

AOL Keywords

Internet

eCommerce

Blogs

Social Media

Location

Question Three

People Use Social Media ≠ Businesses Use Social Media

Do businesses even belong in social media?

Question ThreeDo businesses belong in social media?

“low cost marketing opportunities”

“leverage social media”

“marketing platform”

“leverage Twitter for your business”

“make your business more credible”

“track engagement”

“more effective marketing”

“share”

“message”

“connect”

“friends”

“chat”

“reconnect”

“comment”

Question Three

Question FourDoes customer service belong in social media?

Question FourDoes customer service belong in social media?

23.6 million cable customers

15.9 million Internet customers

7.6 million voice customers

vs.

10 employees on Twitter

Question FourDoes customer service belong in social media?

@unhappy_customer Is there a problem with your computer order? I see it shipped Monday & delivered to your house this afternoon. How can I h

Question FourDoes customer service belong in social media?

Power to the People?

Now What?

This is our chance.

Do good work.

Don’t fuck it up.

Parting Words

The strength of the Nashville Camp events is that they’re community efforts. This is also their weakness.

They’re as good as we all make them.

Parting Words

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