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Maybe We're All Doing it WrongA Contrarian View of Social Media
Josh Oakes @JoshTheOak
http://SocialMediaContrarian.tumblr.com/
#pcn10allwrong
Expectations
#PCN10
MALRP
L Language
R Rage
P Piss You Off
4 Questions1. Are we making ourselves _____ or just
_______ ________?
2. Is social media _______ our capacity to have ______, ___________ _____________?
3. Do __________ even belong in social media?
4. Does ________ _______ belong in social media?
Reaction
Slides are posted.
The 4 Questions are posted.
Open for response.
http://SocialMediaContrarian.tumblr.com/
Question One
Question OneAre we making ourselves crazyor just acutely neurotic?
“What gets measured gets mismanaged.”-Me
(with apologies to Peter Drucker)
Question Two
Emotional Distance
Question Two
Emotional Distance?
Is social media ruining our capacity to have stable, meaningful relationships?
Question ThreeDo businesses even belong in social media?
Radio
TV
WalMart
AOL Keywords
Internet
eCommerce
Blogs
Social Media
Location
Question Three
People Use Social Media ≠ Businesses Use Social Media
Do businesses even belong in social media?
Question ThreeDo businesses belong in social media?
“low cost marketing opportunities”
“leverage social media”
“marketing platform”
“leverage Twitter for your business”
“make your business more credible”
“track engagement”
“more effective marketing”
“share”
“message”
“connect”
“friends”
“chat”
“reconnect”
“comment”
Question Three
Question FourDoes customer service belong in social media?
Question FourDoes customer service belong in social media?
23.6 million cable customers
15.9 million Internet customers
7.6 million voice customers
vs.
10 employees on Twitter
Question FourDoes customer service belong in social media?
@unhappy_customer Is there a problem with your computer order? I see it shipped Monday & delivered to your house this afternoon. How can I h
Question FourDoes customer service belong in social media?
Power to the People?
Now What?
This is our chance.
Do good work.
Don’t fuck it up.
Parting Words
The strength of the Nashville Camp events is that they’re community efforts. This is also their weakness.
They’re as good as we all make them.
Parting Words
AttendVolunteer
PlanSpeak
Support