MA SHRAB Conference Social Media Introduction: Using Facebook and Twitter Michelle Fredette

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MA SHRAB 2013 Conference presentation by Michelle Fredette on using social media for small to intermediate sized historical institutions.

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USING FACEBOOK & TWITTER

What to Do and What to Avoid

...Maybe

Michelle Fredette, MLS

#MAshrab13

@mfred_lib

@bikecyclegirl

MORE ADVICE?

#too #many #hashtags

#too #many #hashtags

Not enough interesting content!

Not enough interesting content!

Too much self-promotion!

Nothing but RTs or Shares!Nothing but

RTs or Shares!

Don’t post too often, but engage

your followers!

Don’t post too often, but engage

your followers!

USE THEM YOURSELF

GOALS

• Advertise?• Interact?

• Seek feedback?• Share your work?

RESOURCES

Volunteers

Interns @ASCatMHC Uses student workers to post things on Tumblr, Twitter, Pinterest, other outlets. Who better to connect with students than other students?

… beyond just staff

DON’T OVERWHELMSchedule!

On Twitter:•

On Facebook:•

DON’T OVERWHELMSchedule!

On Twitter:•

On Facebook:•

DON’T OVERWHELMSchedule!

On Twitter:•

On Facebook:•

DON’T OVERWHELMSchedule!

On Twitter:•

On Facebook:•

#HASHTAGS

#badexamples

#ORGANIZING

#ORGANIZING

#ONFACEBOOK

INTERACTION

• Don’t feel like you have to!• Look at other’s ideas…

#wickedroadtrip• Pay attention to those reaching out to you

Examples from Wistariahurst:

Hattonchatel

Dumbwaiter reasearch

INTERACT - TAG OTHERS

@username– On Twitter, will not show up in your follower’s feed

unless they also follow the person you’ve tagged.– Reduces Twitter “noise”

.@username

On Facebook, tagging others can = increased reach

On Twitter, tagging others might encourage them to share with their followers -> increased reach

ASSESSING IMPACT

ASSESSING IMPACT

Who followed you

Who favorited Tweets

Who Retweeted you

Who mentioned you

Who followed you

Who favorited Tweets

Who Retweeted you

Who mentioned you

…on Twitter

ASSESSING IMPACT…on Twitter

ASSESSING IMPACT

• Your followers over time• # of:

• Favorites• Retweets• Replies• clicks on links you post

• Follows/Unfollows/Mentions• % of male and female followers• Country & state of followers• Who else your followers follow

• Your followers over time• # of:

• Favorites• Retweets• Replies• clicks on links you post

• Follows/Unfollows/Mentions• % of male and female followers• Country & state of followers• Who else your followers follow

…on Twitter

ASSESSING IMPACT…on Facebook

Who’s seen your post

Who’s talking about your organization

How many people you’ve reached

Who’s seen your post

Who’s talking about your organization

How many people you’ve reached

ASSESSING IMPACT

LIKE DISLIKE

Links to Facebook-only content from Twitter “I shouldn’t have to ‘like’ anything on a third-party site to see your content”

Constant Retweets or shares

“Only links to Facebook” from Twitter

Sharing links without providing context or description of some kind

THANK YOU

Again…

TRY THEM YOURSELF

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