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MA SHRAB 2013 Conference presentation by Michelle Fredette on using social media for small to intermediate sized historical institutions.
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USING FACEBOOK & TWITTER
What to Do and What to Avoid
...Maybe
Michelle Fredette, MLS
#MAshrab13
@mfred_lib
@bikecyclegirl
MORE ADVICE?
#too #many #hashtags
#too #many #hashtags
Not enough interesting content!
Not enough interesting content!
Too much self-promotion!
Nothing but RTs or Shares!Nothing but
RTs or Shares!
Don’t post too often, but engage
your followers!
Don’t post too often, but engage
your followers!
USE THEM YOURSELF
GOALS
• Advertise?• Interact?
• Seek feedback?• Share your work?
RESOURCES
Volunteers
Interns @ASCatMHC Uses student workers to post things on Tumblr, Twitter, Pinterest, other outlets. Who better to connect with students than other students?
… beyond just staff
DON’T OVERWHELMSchedule!
On Twitter:•
•
•
On Facebook:•
DON’T OVERWHELMSchedule!
On Twitter:•
•
•
On Facebook:•
DON’T OVERWHELMSchedule!
On Twitter:•
•
•
On Facebook:•
DON’T OVERWHELMSchedule!
On Twitter:•
•
•
On Facebook:•
#HASHTAGS
#badexamples
#ORGANIZING
#ORGANIZING
#ONFACEBOOK
INTERACTION
• Don’t feel like you have to!• Look at other’s ideas…
#wickedroadtrip• Pay attention to those reaching out to you
Examples from Wistariahurst:
Hattonchatel
Dumbwaiter reasearch
INTERACT - TAG OTHERS
@username– On Twitter, will not show up in your follower’s feed
unless they also follow the person you’ve tagged.– Reduces Twitter “noise”
.@username
On Facebook, tagging others can = increased reach
On Twitter, tagging others might encourage them to share with their followers -> increased reach
ASSESSING IMPACT
ASSESSING IMPACT
Who followed you
Who favorited Tweets
Who Retweeted you
Who mentioned you
Who followed you
Who favorited Tweets
Who Retweeted you
Who mentioned you
…on Twitter
ASSESSING IMPACT…on Twitter
ASSESSING IMPACT
• Your followers over time• # of:
• Favorites• Retweets• Replies• clicks on links you post
• Follows/Unfollows/Mentions• % of male and female followers• Country & state of followers• Who else your followers follow
• Your followers over time• # of:
• Favorites• Retweets• Replies• clicks on links you post
• Follows/Unfollows/Mentions• % of male and female followers• Country & state of followers• Who else your followers follow
…on Twitter
ASSESSING IMPACT…on Facebook
Who’s seen your post
Who’s talking about your organization
How many people you’ve reached
Who’s seen your post
Who’s talking about your organization
How many people you’ve reached
ASSESSING IMPACT
LIKE DISLIKE
Links to Facebook-only content from Twitter “I shouldn’t have to ‘like’ anything on a third-party site to see your content”
Constant Retweets or shares
“Only links to Facebook” from Twitter
Sharing links without providing context or description of some kind
THANK YOU
Again…
TRY THEM YOURSELF
