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Opening remarks for pCloud & VRM Day, the pre-event to Internet Identity Workshop.
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Let’s Get CirrusAbout Personal Clouds
pCloud & VRM Day21 October 2013, Mountain View, CA
T.Rob Wyatt - t.rob@ioptconsulting.com and @tdotrobAnd yes, I know those are not cirrus clouds. But I took the photo and I own the rights.
These are: My. Personal. Clouds.
pCloud & VRM Day, IIW XVII
IBM 4381 - 1987
• Up to Dual 32-Bit CPU• Up to 64k Cache• Up to 32-Bit I/O Bus• Up to 3 MBs I/O Channels
• 15 MHz CPU (68 ns cycle)• Math co-processor available• Up to 64 MB memory• $890,000 and up
Photo & specs source: http://www-03.ibm.com/ibm/history/exhibits/mainframe/mainframe_PP4381.html
10/21/2013 Mountain View, CA Page 2
I started my career in IT as a Computer Operator on one of these.
pCloud & VRM Day, IIW XVII
Motorola Razr Maxx HD - 2013
• Dual 32-Bit CPU• 32k L1 Cache• 1MB L2 Cache• 1GB RAM• 32-Bit I/O Bus
• 1.7 GHz CPU (1.7 ns cycle)• 60 MBs USB 2.0• Graphics co-processor• Up to 64 GB memory• $199 and up
Source: http://www.phonearena.com/phones/Motorola-DROID-RAZR-MAXX-HD_id7484http://www.qualcomm.com/snapdragon/processors/800-600-400-200/specs
10/21/2013 Mountain View, CA Page 3
I currently own one of these.
pCloud & VRM Day, IIW XVII
Development and Operation Costs
• $$ - OS/390• $$ - DB2• $$ - COBOL• $$ - Disk• $$ - Channel Controller• $$ - Networking
Millions of $$
• Android OS• MySQL• Java• Micro SDHC• USB 2.0• 4G LTE
Included in price
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pCloud & VRM Day, IIW XVII
Wait! What?
• CICS – Transaction processing• UPC Codes – Retail checkout• SAP – CRM• MAPPER – Decision Support• SABRE – Travel booking• SAS – Business analytics
• Angry Birds• Pandora• Netflix• Twitter• Facebook• Ben the talking dog
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pCloud & VRM Day, IIW XVII
Evolutionary software model
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Vacuum Tube
Transistor
Integrated Circuit
VLSI
Today’s data & control model…
…was designed on the constraints of yesteryear’s technology.
pCloud & VRM Day, IIW XVII
Evolutionary legacy
• Business software run by business, for business.
• Your data is held by thebusiness for their use.
• You have no say over what is collected or how it is used.
When all this started, it could not have worked any other way.
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pCloud & VRM Day, IIW XVII
Revolutionary opportunityWhat would the data & control model
for business softwarehave looked like
if it was designed at a timewhen ordinary people
had access to a mainframe in their pocket?
Let’s find out!10/21/2013 Mountain View, CA Page 8
pCloud & VRM Day, IIW XVII
It’s our turn!
Mainframe business software transformed commerce on a global scale.
Personal computing softwareapplied to business applications
can transform commerce on a global scaleagain.
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pCloud & VRM Day, IIW XVII
But wait, there’s more!
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pCloud & VRM Day, IIW XVII
Privacy, sovereignty
Personal computing software,in the hands of individuals,
that collects and processes their data locally,and honors the owner’s access policies
opens the door to applicationsthat you would not dareto farm out to a 3rd party.
10/21/2013 Mountain View, CA Page 11
pCloud & VRM Day, IIW XVII
Hey! Wait a minute!
Where do personal clouds fit into all of this?
The session agenda said “Personal Clouds,” dammit!
10/21/2013 Mountain View, CA Page 12
pCloud & VRM Day, IIW XVII?Fair enough. But before we go on…
How much do you
weigh?
What is your
Social Security
Number?W
hat is
your
hom
e
addr
ess
What is the passw
ord you
use most often?
Do you have any
chronic illnesses?
How much money do you make?
How old are you?
Please write down your name and the answers to 5 or so of these questions and pass them forward to me.
What medications do you take regularly?
Have you everbeen arrested
10/21/2013 Mountain View, CA Page 13
pCloud & VRM Day, IIW XVII
That’s personal!
The phrase “that’s personal” is universally
understood.
It means “that information is none of
your business.”
10/21/2013 Mountain View, CA Page 14
pCloud & VRM Day, IIW XVII
“Personal” is that which you control!
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What makes a cloud personal is that the owner, that’s YOU if it is your personal cloud, has the ultimate say over the data stored there, how that data is used, and who it is shared with.
A big part of the attraction is that you can decide what to share, with whom to share it and can revoke that access later.
But an oft overlooked aspect is that you are no longer dependent on the vendor for every fix, enhancement, or integration. Personal Cloud invites innovation.
pCloud & VRM Day, IIW XVII
So, what is a “cloud”?
A computer system with…• Elasticity: Dynamic allocation of
resources.• Redundancy: Increased availability.• Resiliency: Survives loss of some
components.• Run-time resolution: Resources, identities and addresses
are resolved dynamically.• Ubiquity: Accessible from all points within a given scope.• Abstraction. Logical connection destination.
10/21/2013 Mountain View, CA Page 16
pCloud & VRM Day, IIW XVII
Personal + Cloud =
10/21/2013 Mountain View, CA Page 17
If you know what personal is and you know what cloud is,just stick them together and you get Personal Cloud.
It really is that simple.
pCloud & VRM Day, IIW XVII
For the skeptics in the room…
Forget about business apps for a moment. Soon, even the most mundane of objects will be instrumented.
Who should own and benefit from all that personal data collected
10/21/2013 Mountain View, CA Page 18
about you? Shouldn’t YOUbe the primary stakeholder in your own data?
IoT current trajectory
10/21/2013 Mountain View, CA pCloud & VRM Day, IIW XVII Page 19
Because, at least for now, you are definitely not the primary stakeholder of your own data.
pCloud & VRM Day, IIW XVII
Personal Cloud can be:
• Commercial transactions• Providing signal back to vendors• Experiential data (job history, health data)• Digital model of real-world state (social graph)• Quantified Self• Instrumented devices• Decision Support• Personal and Business Analytics
10/21/2013 Mountain View, CA Page 20
pCloud & VRM Day, IIW XVII
Personal Cloud Opportunities
• Hosting software• Applications• Data aggregation & integration• Hosted apps & plugins• Retro-fit• Identity and authentication frameworks
10/21/2013 Mountain View, CA Page 21
pCloud & VRM Day, IIW XVII
Thank you!
Questions? Comments? Rotten tomatoes?
T.Rob Wyattt.rob@ioptconsulting.comhttps://ioptconsulting.comhttps://t-rob.nethttps://linkedin.com/in/tdotrob https://facebook.com/tdotrob
10/21/2013 Mountain View, CA Page 22
pCloud & VRM Day, IIW XVII 2310/21/2013 Mountain View, CA
http://personal-clouds.orghttp://pde.cc
http://customercommons.org http://projectvrm.org
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