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ICHEC 11 May 2011

Getting the vibes into Social Media

« For over 25 years we devoted ourselves to peddling a product for which good work is irrelevant, because people can't stop

themselves from buying it... »

Then…

Now…

Crowdsourcing

Crowdfunding

Geo-localisation

Crowdjobbing

Social CRM

Social Media

Social Networks

KLM Surprise

Galak

Crowdfunding

•3 ans•15.000 artistes•85.000 membres•3.000.000 €•90 productions

•Marie-Paule Belle,•Desireless•Witloof Bay

•Sandra Bellegarde•Nobody’s perfect

BtoB ? Audi A6 challenge