Adda maersk lbi

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<ul><li>1.ADDA DAYConvergence of Owned, Earned &amp; Paid MediaLBi Nordics | November, 2012 | Be4na Sherain, CEO </li></ul> <p>2. THE DIGITAL GIANTS GAINED POWER: CONSUMERSCHANGED 3. THE GAME WASREDEFINED 4. BROADCASTCENTRIC 5. COMPLEX MEDIALANDSCAPE Earned mediaOwned mediaPaid media 6. REACH &amp; RELEVANCE PROSPECTIVECUSTOMERSCURRENT CUSTOMERSSOCIAL MEDIA COMMUNITYSOCIAL ACTIVITY 7. THE EVOLUTIONOF THE POSTLAUNCH PROCESS 8. THECONVERGENCE EarnedMediaPaidMediaOwned Media 9. WE NEEDTO CHANGESTRUCTURES PROCESSES 10. BEFOREBUILD PUSH WEBSITESBIG CAMPAIGNS 11. BEFORE:Content developed in isolationSILOS AdDigital PRAgencies Agencies Agencies 12. TODAY:The convergence of earned + owned + paid drivesAGENCY CONVERGENCE COLLABORATION &amp; COORDINATION Earned, Earned,Earned, Owned, Paid Owned, PaidOwned, PaidAd Digital PRAgenciesAgencies Agencies 13. The need forThe media content growslandscapeevolvesTHE HUNGRYMYRIADSOCIAL BEASTTOUCHPOINTS EVERYTHE NEW REALITY: MARKETERMORE CONTENT,IS FORCEDLESS MONEY TO DO MORE WITH LESS Get more People talk mileage out of your contentPRESSURE ONSPEEDY REACTIONSPRODUCTION COST 14. SUCCESS COMES WITHTHE EMPOWERMENT OFPEOPLE, ORGANISATIONAND TECHNOLOGY 15. ITS A JOURNEY 16. WHATS NEXTTHE CONNECTION OF SOCIAL,DIGITAL AND MEDIA STRATEGIES.TO MAKE BRANDS SHAREABLE 17. MAERSK GROUPSOCIAL MEDIAMaking Maersk socialMaersk Group| November, 2012 | Anna Granholm-Brun 18. THE CHALLENGE 19. THE JOURNEY 20. STRATEGY- SOCIAL VALUE PROPOSITION 21. B2B B2C 22. KPI framework 23. SO HOW DO WECAPTURE SOCIALOPPORTUNITIES 24. Digital landscapeOwnedEarnedPaidShared 25. Maersk touch pointsFacebook TwitterLinkedinMaersk.comMaersk FleetBlog Google+YoutubeWe are Maersk WorldsLargestShipInstagramStorify WeiboOwned PlatformsSocial PlatformsBusiness UnitsMaersk DrillingMaersk Oil Maersk Line APM Terminals 26 26. THE STORY 27. 661.000 FANS 70.000VISITS / MONTH 28. 5000MENTIONS / MONTH3,000FOLLOWERS 29. 70.000UNIQUE VIEWS / MONTH 30. 5,300 IMP. PER UPDATE / WEEK 31. GREATCONTENT- AWARENESS &amp; ACTIVATION 32. 33 33. 34 34. 36 35. REACTIVEAPPROACHVS.PROACTIVEAPPROACH </p>