Latin America Digital Games Market, SuperData Research - Games Monetization Summit 2014

| Digital games market intelligence

DIGITAL GAMES IN LATIN AMERICAGAME MONETIZATION USA SUMMIT

STEPHANIE LLAMAS, SENIOR ANALYST

#GMSUSA2014 @STEPHINANERS @_SUPERDATA

Stephanie Llamas Senior Analyst, Consumer Insights

country-level and regional data available

regional data available only

26 COUNTRIES

MARKET-LEVEL DATA

50 CONTRIBUTING PUBLISHERS 4 KEY METRICS 450+ UNIQUE TITLES

37MM UNIQUE PAYING USERS200MM+ TRANSACTIONS

6 GAMING SEGMENTS

10 YEARS OF DATA

4#GMSUSA2014 @STEPHINANERS @_SUPERDATA

LATIN AMERICAN MARKET

WORLDWIDE

$49.3 BILLION

2014 DIGITAL GAMES MARKET

WORLDWIDE

$49.3 BILLION

2014 DIGITAL GAMES MARKET

LATIN AMERICA

$4.2 BILLION

2011 2012 2013 2014

$4.4MM$4.2MM$3.7MM

$2.6MM$2.0MM

2014 DIGITAL GAMES MARKET LATIN AMERICA

2011 2012 2013 2014 2015

$4.4MM$4.2MM$3.7MM

$2.6MM$2.0MM

2011 2012 2013 2014 2015

$4.4MM$4.2MM$3.7MM

$2.6MM$2.0MM

+13%+5%

712 MILLION

748 MILLION

2015E DIGITAL GAMES MARKET LATIN AMERICA

748 MILLION

MOBILE

SOCIAL

F2P MMO

DIGITAL PC

DIGITAL CONSOLEP2P MMO

MOBILE

SOCIAL

F2P MMO

DIGITAL PC

DIGITAL CONSOLE

3%5%10%

P2P MMO

2014 & 2015E DIGITAL GAMES MARKET LATIN AMERICA

MOBILE

SOCIAL

F2P MMO

3%5%10%

DIGITAL PC

DIGITAL CONSOLEP2P MMO

2014 & 2015E DIGITAL GAMES MARKET LATIN AMERICA

TRENDS

TRENDS IN LATIN AMERICA TOP MARKETS IN 2014

BRAZIL

$1.5 BILLION

ARGENTINA

$0.5 BILLION

MEXICO

$0.9 BILLION

BRAZIL

$1.5 BILLION

ARGENTINA

$0.5 BILLION

MEXICO

$0.9 BILLION

13%22%

BRAZIL

MEXICOARGENTINA

BRAZIL

$1.5 BILLION

• Largest market in Latin America

BRAZIL

$1.5 BILLION

• Has been in recession last three quarters

• Inflation is at a 3 year high

BRAZIL

$1.5 BILLION

• Mobile games losing steam

• Social and free-to-play MMO games are fastest growing segments

BRAZIL

$1.5 BILLION

• Mobile games losing steam

• Social and free-to-play MMO games are fastest growing segments

• Total digital games growth will drop

ARGENTINA

$0.5 BILLION

MEXICO

$0.9 BILLION

• Argentina’s economy is declining

ARGENTINA

$0.5 BILLION

MEXICO

$0.9 BILLION

• Social and digital PC gaming are fastest growing segments

ARGENTINA

$0.5 BILLION

MEXICO

$0.9 BILLION

• Mexico’s economy is on the up

ARGENTINA

$0.5 BILLION

MEXICO

$0.9 BILLION

• Mexico’s economy is on the up

• Strong growth across all digital gaming segments (except pay-to-play MMO)

OPPORTUNITIES

OPPORTUNITIES IN LATIN AMERICA EMERGING MARKETS

• Chile is the fastest growing digital games market in LatAm

$0.3 BILLION

COLOMBIA

$0.2 BILLION

• Mobile games are growing by a quarter

$0.3 BILLION

COLOMBIA

$0.2 BILLION

• Colombia is the fastest growing economy in the region

$0.3 BILLION

COLOMBIA

$0.2 BILLION

• Colombia is the fastest growing economy in the region

• Digital console is the fastest growing segment

$0.3 BILLION

COLOMBIA

$0.2 BILLION

OPPORTUNITIES IN LATIN AMERICA EMERGING SEGMENTS

SOCIAL

SOCIAL +26%

MOBILE

SOCIAL +26%

MOBILE +5%

SOCIAL +26%

MOBILE +5%

PC/MMO

SOCIAL +26%

MOBILE +5%

PC/MMO +17%

SOCIAL +26%

MOBILE +5%

PC/MMO +17% / +15%

OPPORTUNITIES IN LATIN AMERICA LOCALIZATION

LANGUAGE, CULTURE

MONETIZATION, PAYMENTS

• Bank transfers are the most preferred payment type for digital games transactions

• Mobile payments replace credit/debit cards as second most popular payment method

• Localized payment providers can help curb fraud

• Listing prices in localized currency boosts spending

LATIN AMERICA

$4.2 BILLION

+13% YoY

LATIN AMERICA

$4.2 BILLION

+13% YoY•Latin America isn’t

just Brazil

LATIN AMERICA

$4.2 BILLION

just Brazil

•Mobile isn’t the goldmine it used to be

LATIN AMERICA

$4.2 BILLION

just Brazil

•Mobile isn’t the goldmine it used to be

•Invest in localizing properly

THANK YOU!

QUESTIONS?

Latin America Digital Games Market, SuperData Research - Games Monetization Summit 2014

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