Latin America Digital Games Market, SuperData Research - Games Monetization Summit 2014

| Digital games market intelligence

THE

DIGITAL GAMES IN LATIN AMERICAGAME MONETIZATION USA SUMMIT

STEPHANIE LLAMAS, SENIOR ANALYST

2014


#GMSUSA2014 @STEPHINANERS @_SUPERDATA


2

Stephanie Llamas Senior Analyst, Consumer Insights



3

country-level and regional data available

regional data available only


26 COUNTRIES

MARKET-LEVEL DATA

50 CONTRIBUTING PUBLISHERS 4 KEY METRICS 450+ UNIQUE TITLES

37MM UNIQUE PAYING USERS200MM+ TRANSACTIONS

6 GAMING SEGMENTS

10 YEARS OF DATA


4#GMSUSA2014 @STEPHINANERS @_SUPERDATA


5

LATIN AMERICAN MARKET




WORLDWIDE

$49.3 BILLION

2014 DIGITAL GAMES MARKET



WORLDWIDE

$49.3 BILLION

2014 DIGITAL GAMES MARKET

LATIN AMERICA

$4.2 BILLION



2011 2012 2013 2014

$4.4MM$4.2MM$3.7MM

$2.6MM$2.0MM

2014 DIGITAL GAMES MARKET LATIN AMERICA



2011 2012 2013 2014 2015

$4.4MM$4.2MM$3.7MM

$2.6MM$2.0MM


2011 2012 2013 2014 2015

$4.4MM$4.2MM$3.7MM

$2.6MM$2.0MM

+54%

+28%

+43%

+13%+5%






MAU

712 MILLION




MAU

748 MILLION

2015E DIGITAL GAMES MARKET LATIN AMERICA



MAU

748 MILLION

+5%




MOBILE

SOCIAL

F2P MMO

DIGITAL PC

DIGITAL CONSOLEP2P MMO


3%5%

9%

17%

26%

41%



MOBILE

SOCIAL

F2P MMO

DIGITAL PC

DIGITAL CONSOLE

3%5%10%

19%

24%

39%

P2P MMO

2014 & 2015E DIGITAL GAMES MARKET LATIN AMERICA

3%5%

9%

17%

26%

41%



MOBILE

SOCIAL

F2P MMO

3%5%10%

19%

24%

39%

DIGITAL PC

DIGITAL CONSOLEP2P MMO

2014 & 2015E DIGITAL GAMES MARKET LATIN AMERICA

3%5%

9%

17%

26%

41%


17

TRENDS




TRENDS IN LATIN AMERICA TOP MARKETS IN 2014

BRAZIL

$1.5 BILLION

ARGENTINA

$0.5 BILLION

MEXICO

$0.9 BILLION




BRAZIL

$1.5 BILLION

ARGENTINA

$0.5 BILLION

MEXICO

$0.9 BILLION

30%

13%22%

35%

BRAZIL

MEXICOARGENTINA



BRAZIL

$1.5 BILLION


• Largest market in Latin America



BRAZIL

$1.5 BILLION



• Has been in recession last three quarters

• Inflation is at a 3 year high



BRAZIL

$1.5 BILLION





• Mobile games losing steam

• Social and free-to-play MMO games are fastest growing segments



BRAZIL

$1.5 BILLION





• Mobile games losing steam

• Social and free-to-play MMO games are fastest growing segments

• Total digital games growth will drop




ARGENTINA

$0.5 BILLION

MEXICO

$0.9 BILLION

• Argentina’s economy is declining




ARGENTINA

$0.5 BILLION

MEXICO

$0.9 BILLION


• Social and digital PC gaming are fastest growing segments




ARGENTINA

$0.5 BILLION

MEXICO

$0.9 BILLION



• Mexico’s economy is on the up




ARGENTINA

$0.5 BILLION

MEXICO

$0.9 BILLION



• Mexico’s economy is on the up

• Strong growth across all digital gaming segments (except pay-to-play MMO)


28

OPPORTUNITIES




OPPORTUNITIES IN LATIN AMERICA EMERGING MARKETS

• Chile is the fastest growing digital games market in LatAm

CHILE

$0.3 BILLION

COLOMBIA

$0.2 BILLION





• Mobile games are growing by a quarter

CHILE

$0.3 BILLION

COLOMBIA

$0.2 BILLION






• Colombia is the fastest growing economy in the region

CHILE

$0.3 BILLION

COLOMBIA

$0.2 BILLION






• Colombia is the fastest growing economy in the region

• Digital console is the fastest growing segment

CHILE

$0.3 BILLION

COLOMBIA

$0.2 BILLION



OPPORTUNITIES IN LATIN AMERICA EMERGING SEGMENTS




SOCIAL




SOCIAL +26%




SOCIAL +26%

MOBILE




SOCIAL +26%

MOBILE +5%




SOCIAL +26%

MOBILE +5%

PC/MMO




SOCIAL +26%

MOBILE +5%

PC/MMO +17%




SOCIAL +26%

MOBILE +5%

PC/MMO +17% / +15%



OPPORTUNITIES IN LATIN AMERICA LOCALIZATION




LANGUAGE, CULTURE




LANGUAGE, CULTURE

MONETIZATION, PAYMENTS





• Bank transfers are the most preferred payment type for digital games transactions






• Mobile payments replace credit/debit cards as second most popular payment method







• Localized payment providers can help curb fraud







• Localized payment providers can help curb fraud

• Listing prices in localized currency boosts spending



LATIN AMERICA

$4.2 BILLION

+13% YoY



LATIN AMERICA

$4.2 BILLION

+13% YoY•Latin America isn’t

just Brazil



LATIN AMERICA

$4.2 BILLION


just Brazil

•Mobile isn’t the goldmine it used to be



LATIN AMERICA

$4.2 BILLION


just Brazil

•Mobile isn’t the goldmine it used to be

•Invest in localizing properly



THANK YOU!

QUESTIONS?

Technology

Latin America Digital Games Market, SuperData Research - Games Monetization Summit 2014