How to Use Facebook for Business

Kathy Drewien | Sweet Tea & Straight TalkKathy Drewien | Sweet Tea & Straight TalkChief Web Officer & Internet Marketing ConsultantChief Web Officer & Internet Marketing Consultant

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How to Use Facebook for Business

Connect the Dots – A Multi-Dimensional Web Marketing Strategy

Social media pushes relevant content

out to peoplewho are searching

for solutionsto their needs

Relevant content pullspeople in the

searching / buyingcycle to your blog. Valuable content keeps them there.

Push / Pull of Social Business

I Think Have a Facebook Page…

Friends? Profile

Members? Group

Fans? Biz Page

Each “page” has a different purpose

Profiles or Pages?

Profile Individual

Group

Biz Page

Profile

Cause orOrganization

Local Business

Facebook Terms of Service are ClearProfiles are People – Not Business Pages

Basic Profile Settings

CustomizePrivacySettings

Real Name

Public View of User ProfileCreated solely for

business purposes. Bio gives shows

personality, and yet no private details.

Business RelatedContact

Information

Start With People You Know

It’s easier to build a base for your business page when youstart with people who already

know and support you.

They believe in you, will‘Like’ your page and

suggest it to their friends.

Create Facebook Business Page

www.facebook.com/pages/create.php

LocalBusiness

Page name

TIP

Provide Specific Details

Facebook Fan Page Editing is 1-2-3 Simple

Personalizing Your Page

Write notes and

updates or “feed”

blog posts

Publish multiple rss feeds --

automatically

Real estatespecific

Customize Your Business Page – Facebook Applications

Create Targeted Landing Pages

Kathy Drewien | Sweet Tea & Straight TalkKathy Drewien | Sweet Tea & Straight TalkChief Web Officer & Internet Marketing ConsultantChief Web Officer & Internet Marketing Consultant

We keep you up to date in marketing and communication:• Web Presence Audit, Strategy, Implementation • Vendor/Tool Assessment and Recommendation • Social Media and Traditional Marketing Integration

Perhaps our most used services are educational offerings:• Corporate Speaking Engagements • Corporate and Small Business Training • Social Media Technology Coaching (one-on-one) • Web Design Consultation and Review

For more information: Contact Kathy at 404.287.0979 | kathydrewien.com