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SMOStrategy & Techniques

SMO

SMO is the strategy used to drivetraffic to your website from sourceother than search engine.

Some of SMO techniques includeblogs, social bookmarking, socialnetworking sites, video & photosharing.

SMO

SMO aims to optimize a website and its content in terms of sharing across social media and other networking websites.

SMO basically used to generate publicity, to increase the awareness of brand, product, events, upcoming promotions.

SMO

SMO involves social media activities in an organic way.

social media is game changer : This is a game changer for businesses engaging in marketing, sales, customer service and other business activities

SMO

Social Media Marketing (SMM)

SMM involves paid advertising through social media networks like facebook, linkedin, twitter.

SMM is the processing of using paid advertising to increase your customer reach and increase your brand exposure.

SMO

advertising is not just about getting your ad in front of as many people as possible.

successful advertising is about getting your business and your message in front of people who are ready to buy your products or services.

SMO - Facebook

The problem with most of advertising is that a people who see your ads will never be interested what you have to offer.

Can a business Like You use FB as Marketing Tool?

Yes ! You Can….

SMO - Facebook

FB community now has almost 1.9 billion people, including 1.2 billion people active every day. More than 65 million small businesses use Facebook to connect with their customers. More than 150 million people now use Instagram Stories every day – 2nd Feb 2017 by Mark Zuckerberg

SMO - Facebook

SMO - Facebook

Facebook Statistics

1) Total Number of Monthly Active Users : 2.01 billion Last updated: 6/30/17

2) Total Number of Mobile Monthly Active Users : 1.66 billion Last updated: 1/24/17

3) Total Number of Desktop Daily Active Users : 1.32 billion Last updated : 6/30/17

4) Total number of Mobile Daily Active Users : 1.57 billion Last updated: 6/24/17

SMO - FacebookFacebook Demographics

1) Facebook users are 53% female and 47% male.

2) Average Facebook user has 155 “friends”.

3) 56% of online Seniors aged 65+ are on Facebook and 63% are between age 50-64.

4) 87% of online users of age 18-29 are on Facebook.

5) 74% college graduates are on Facebook.

6) 72% of online users of income more than $75K are on Facebook.

7) 82 percent of 18 to 29-year-olds online in the U.S. use Facebook.

8) 79 percent of 30 to 49-year-olds online in the U.S. use Facebook.

9) 56 percent of U.S. online users ages 65 and up use Facebook.

SMO - FacebookFacebook Financials

1) Facebook scores big in 2016 earnings: $7.01B revenue, whereas the total earning of 2014 was $12.47 billion.

2) Facebook’s stock-market valuation tops $245 billion and has now passed Walmart.

SMO - FacebookFun Facts

1) More than 40 million small businesses have active pages pages

2) The Facebook like button has been pressed 1.13 trillion times..

3) As of January 2016, 100 million hours of video was watched on Facebook Daily.

4) The average time spent on Facebook per visit is 20 minutes making the average monthly time spent to 600 hours.

5) More than 83% of daily active users are outside the US and Canada the number has grown from 75% in previous year which goes on to show the increased growth in rest of the world.

5) Percent of 18-34 year old who check Facebook when they wake up is 48%.

SMO - Facebook6) Average number of pages, groups, and events a user is connected to is 80.

7) 350 Million photos are uploaded every day, with 14.58 million photo uploads per hour, 243,000 photo uploads per minute, and 4,000 photo uploads per second.

8) Every 20 Minutes, 1 million links are shared, 20 million friend requests are sent, and 3 million messages are sent.

9) 55 million status updates are made every day.

10) Facebook is available in 101 languages with over 300,000 users helping in translation.

SMO - Facebook

Facebook has surpassed 100+m users in India,

in fact one out of every nine people on earth now has a Facebook account

and fifty percent of them Log In every single day.

time spend on FB is 20 Minutes by per user.

SMO - Facebook

Facebook users allow to post, talk about your business and share and even recommend their favorite products and services with their friends, and friends' friend.

unlike the offline world you can only communicate with one or two friends at a time

SMO - Facebook

Facebook allows users to instantly share their message and thoughts

with hundreds of friends all at once.

SMO - Facebook

According to Facebook the average user now has 135 friends

That's 135 people they can recommend your business with just clicking of "Share" , "Like" a button.

SMO - Facebook

you can advertise based on age, sex, location, personal interests, income level, education (you can include and exclude) and so on this means your message only even get shown to those people who are truly interested in your products or services.

SMO - Facebook

Facebook also allows you to have a two-way conversation with your customers, allowing them to give you direct feedback and suggestions and even reviews about your business

with Facebook for your business you build a real relationship which develops more of your customers into repeat buyers.

SMO - FacebookBenefits of facebook for business

1) low cost of marketing strategy

2) share basic information about your business

3) share picture and videos about your business product/services

4) talk to existing customer and promotional customer by posting and reviewing messages.

5) provide customer supports - customer can posts after sales question, on your facebook wall and your staff can answer them.

6) raise brand awareness and promote positive word of mouth by using facebook like, share button

7) boost traffic to your website and generate leads

8) highly targeted advertising

SMO - Facebook

So how can a business like yours take advantage of Facebook?

SMO - Facebook

ofirst you need to set up your Facebook fan page

o fan page is simply a page on Facebook that represents your business think

o second you have to increase your fans, if your customers like enjoying your fan page, you'll find as more and more people join with you, your message.

othird and finally you can create Facebook ads to help drive new in highly targeted customers to your fan page (simply facebook drive new customer to your fan page)

Facebook Pages

Facebook pages work much like personal profile pages, except that they have "fans" instead of "friends." These pages are publicly visible online and often post status updates, links, events, photos and videos to their fans' news feeds and walls.

SMO - Facebook

What type of facebook page you can create?

SMO - Facebook

1) Local Business or Place : if you have local business within a limited geographical region ( a metro area).

2) company, organization, institution : this page is ideal for company, organization, institution with more than one physical address. if your company is regional, national, global in reach. a company has a brand or product that sold by the same company at different location

SMO - Facebook

3) Brand - Product : brands and products are sold by different companies with different websites.

4) Artist Band Public Figure : this page is dedicated to celebrity fan pages. e.g. politics, film star etc.

5) Entertainment : for entertainment industry.

6) Cause of community : if you want to encourage people to join a social or global cause and run a movement on facebook, select the page.