Healthheartandmind

1Mallory Carter 12/1/11 p.1

Nice to Meet You!

• My name is Mallory Carter • my role in this project is Design Lead• I am 17 • Senior at Blue Valley North West• I like to paint in my free time• Enjoy nature

Mallory Carter 12/1/11 p.22

Our Client

Healthy heart and mind Fitness Professional that has her own yoga studio but she also has a website where she has a lot of information on leading a healthy lifestyle.

Shanna has no logo, facebook, or twitter

Mallory Carter 12/1/11 p.33

Objective

• “To teach in a safe, friendly and approachable style; making yoga and well-being as available as possible to as many people as possible.”

• What’s your one thing?

“A strength that so many students mention is how good they feel about themselves when they are in my classes. I'm very knowledgeable about alignment without it all being intimidating”

Mallory Carter 12/1/11 p.54

Target Audience

• Target audience:

- 25+ years old

- Overland park

- middle class

Mallory Carter 12/1/11 p.65

Competitor research

Mallory Carter 12/1/11 p.96

Yellow pages search results

-113 in overland park

-69 in a ten mile radius

Deliverable

• Facebook

• Twitter

• Logo

• Website

• E-News letter

Mallory Carter 12/1/11 p.77

Project time line/plan

Mallory Carter 12/1/11 p.88

Focus on Mail chimp, basic touch ups.

November 22, 2011

Finish The projectSet up Facebook, and Twitter

December 1, 2011

End of project!December 7, 2011

Logo Finalized!

October 3, 2011

Plenty of mockup good idea of what she wants.October 20, 2011

finalizing website

November 16, 2011

DONE!

Our plan

• Logo color scheme first

• Website

- Using wix’s

- Based off color scheme

• E-news letter

-Using Mail Chimp

• Facebook/Twitter

Mallory Carter 12/1/11 p.109

Top of the food chain

• How we beat out competitors?

we made an effort to get to know the client and her business to give her a personalized logo that is unique to her.

Mallory Carter 12/1/11 p.1110

Client Pitch

• Push her to some edge, just a little

-Why is it the best way?

• Simplicity

• Ex.

- Pink

- Font

Mallory Carter 12/1/11 p.1211

Client approval

• Signatures! Signatures! Signature!

- Color scheme sign off Monday, August 26, 2011

- Logo idea signed off Monday, August 26, 2011

Mallory Carter 12/1/11 p.1312

Inspiration Board

Mallory Carter 12/1/11 p.1413

Hea lt hy

Hea r t

a nd

Mind

Yog a

Hea lt hy

Hea r t

a nd

Mind

Yog a

Final Logo

Mallory Carter 12/1/11 p.1514

getting started

• Everything will be built off:

- Influences the:

1. website

2. Mail chimp

3. Facebook

4. Twitter

Mallory Carter 12/1/11 p.1615

Email Blast!

16Mallory Carter 12/1/11 p.16

Using MailChimp I create a

mock up of what her email

blast may look like.

Facebook like it page

Mallory Carter 12/1/11 p.1617

Twitter Page

18Mallory Carter 12/1/11 p.16

Business Card

19Mallory Carter 12/1/11 p.16

Thank you

I hope you enjoyed the presentation!

Mallory Carter 12/1/11 p.17