Grow your business by shaping the human impacts of technology

© 2013 Interaction Insight Consulting, LLC. All rights reserved.

Michael Siepmann, Ph.D.

The Tech Design Psychologist™

303-835-0501 • MS@InteractionInsight.com • @MSiep

Grow Your Business by Shaping the Human Impacts of Technology

© 2013 Interaction Insight Consulting, LLC

All rights reserved

Yes! You can influence how tech is…

“Me? Shape the Human Impacts of Technology?”

December 5, 2013

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“How Can This Help Grow My Business?”

December 5, 2013

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You

Your employeesYour customers

Business growth depends on humans…

HealthAttitude

Mood

Productivity

Etc…

CreativityDecision Making

And their…

“What Are TheHuman Impacts of Technology?”

December 5, 2013

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Early Tech Goals: Function or Fun

December 5, 2013

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Human Impact 1: Ease of Use

December 5, 2013

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Other Human Impacts?

December 5, 2013

7

UseMe!

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The Inescapable Humanness of Tech

December 5, 2013

8

UseMe!

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Seven Paths of Human Impact

December 5, 2013

9

Ease of use

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Human Impacts 2, 3, 4:Ease of Use ���� Thinking, Feeling, Doing

December 5, 2013

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• Adolf Hitler was born in 1892.

• Adolf Hitler was born in 1887.

• “Cognitive Ease” � Credibility

“But is more common”

“This patient brings to mind ”

Human Impact 5: Technology ���� Thinking

December 5, 2013

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“Think like a clinician”

“Think like a statistician”

Human Impact 6: Technology ���� Feeling

• Secondary Traumatic Stress (STS)

December 5, 2013

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“The key to effective management of STS is … earlyrecognition of, and insight into, the strong emotions experienced in the doctor-patient relationship.”

- Peter Huggard, 2003

?

Human Impact 7: Technology ���� Doing

December 5, 2013

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• Behavior Toward Obese Patients

“Primary care physicians … demonstrated less emotional rapport with overweight and obese patients … than with normal weight patients.”

- Kimberly Gudzune, et al., 2013

Social psychology �What would help?

Technology � Deliver help “just in time”

“What should I take home?”

December 5, 2013

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The Best Doctors

December 5, 2013

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The Best Business LeadersShape Tech Design, Choice, Configuration, and Use

December 5, 2013

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Ease of use

Positiveinfluence

“How Can I Get More Effective atShaping the Human Impact of Tech?”

December 5, 2013

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? !

Contact Me

Michael Siepmann, Ph.D.

The Tech Design Psychologist™

303-835-0501

MS@InteractionInsight.com

@MSiep

December 5, 2013

18© 2013 Interaction Insight Consulting, LLC

All rights reserved

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