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© 2013 Interaction Insight Consulting, LLC. All rights reserved.
Michael Siepmann, Ph.D.
The Tech Design Psychologist™
303-835-0501 • [email protected] • @MSiep
Grow Your Business by Shaping the Human Impacts of Technology
© 2013 Interaction Insight Consulting, LLC
All rights reserved
Yes! You can influence how tech is…
“Me? Shape the Human Impacts of Technology?”
December 5, 2013
2© 2013 Interaction Insight Consulting, LLC
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“How Can This Help Grow My Business?”
December 5, 2013
3© 2013 Interaction Insight Consulting, LLC
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You
Your employeesYour customers
Business growth depends on humans…
HealthAttitude
Mood
Productivity
Etc…
CreativityDecision Making
And their…
“What Are TheHuman Impacts of Technology?”
December 5, 2013
4© 2013 Interaction Insight Consulting, LLC
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Early Tech Goals: Function or Fun
December 5, 2013
5© 2013 Interaction Insight Consulting, LLC
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Human Impact 1: Ease of Use
December 5, 2013
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Other Human Impacts?
December 5, 2013
7
UseMe!
© 2013 Interaction Insight Consulting, LLC
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The Inescapable Humanness of Tech
December 5, 2013
8
UseMe!
© 2013 Interaction Insight Consulting, LLC
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Seven Paths of Human Impact
December 5, 2013
9
Ease of use
© 2013 Interaction Insight Consulting, LLC
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Human Impacts 2, 3, 4:Ease of Use ���� Thinking, Feeling, Doing
December 5, 2013
10© 2013 Interaction Insight Consulting, LLC
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• Adolf Hitler was born in 1892.
• Adolf Hitler was born in 1887.
• “Cognitive Ease” � Credibility
“But is more common”
“This patient brings to mind ”
Human Impact 5: Technology ���� Thinking
December 5, 2013
11© 2013 Interaction Insight Consulting, LLC
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“Think like a clinician”
“Think like a statistician”
Human Impact 6: Technology ���� Feeling
• Secondary Traumatic Stress (STS)
December 5, 2013
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“The key to effective management of STS is … earlyrecognition of, and insight into, the strong emotions experienced in the doctor-patient relationship.”
- Peter Huggard, 2003
?
Human Impact 7: Technology ���� Doing
December 5, 2013
13© 2013 Interaction Insight Consulting, LLC
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• Behavior Toward Obese Patients
“Primary care physicians … demonstrated less emotional rapport with overweight and obese patients … than with normal weight patients.”
- Kimberly Gudzune, et al., 2013
Social psychology �What would help?
Technology � Deliver help “just in time”
“What should I take home?”
December 5, 2013
14© 2013 Interaction Insight Consulting, LLC
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The Best Doctors
December 5, 2013
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The Best Business LeadersShape Tech Design, Choice, Configuration, and Use
December 5, 2013
16© 2013 Interaction Insight Consulting, LLC
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Ease of use
Positiveinfluence
“How Can I Get More Effective atShaping the Human Impact of Tech?”
December 5, 2013
17© 2013 Interaction Insight Consulting, LLC
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? !
Contact Me
Michael Siepmann, Ph.D.
The Tech Design Psychologist™
303-835-0501
@MSiep
December 5, 2013
18© 2013 Interaction Insight Consulting, LLC
All rights reserved
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