Full Frontal PR by Richard Laermer

Full Frontal PR:Building Buzz About Your Business,

Your Product,or YouBy: Richard Laermer

Full Frontal PR:Building Buzz About Your Business,

Your Product,or YouBy: Richard Laermer

Presentation by:

Meghan Callahan

Richard LaermerRichard Laermer

Authority on Media Culture & Hype

Five Best-Selling Books

RLM Public Relations

Bad Pitch Blog www.badrelease.com

Authority on Media Culture & Hype

Five Best-Selling Books

RLM Public Relations

Bad Pitch Blog www.badrelease.com

Generating Word-of-Mouth Buzz

Generating Word-of-Mouth Buzz

Coin a Great New Phrase

Turn a Name into a Verb

“Take it to the Streets”

Coin a Great New Phrase

Turn a Name into a Verb

“Take it to the Streets”

Tricks to Becoming a Successful PR Pro

Tricks to Becoming a Successful PR Pro

Stay Informed About the World

Think Kindly of the Media

Be Confident

Stay Informed About the World

Think Kindly of the Media

Be Confident

Five Ways to a Reporters Heart

Five Ways to a Reporters Heart

1. Be Courteous2. Do Your

Homework3. Never

Exaggerate4. Don’t ever,ever,

Lie5. Always Follow-Up

1. Be Courteous2. Do Your

Homework3. Never

Exaggerate4. Don’t ever,ever,

Lie5. Always Follow-Up

“Controversy - Unless it Gets You Thrown in Jail -

Can Be Good for Your Press Book”

“Controversy - Unless it Gets You Thrown in Jail -

Can Be Good for Your Press Book”

“Thank-You”“Thank-You”

If an Article Goes Well, Send the Reporter a Handwritten thank-you note

If an Article Goes Well, Send the Reporter a Handwritten thank-you note

Fear:PR’s Silent AdversaryFear:PR’s Silent Adversary

How to gain confidence and swagger?

Workshops to address these issues

How to gain confidence and swagger?

Workshops to address these issues

Read “Full Frontal PR”Read “Full Frontal PR”

Contact Me!Contact Me!

Phone: 404-538-4205

Email: mcallah2@georgiasouthern.edu

Twitter: @meghanc99

Linkedin: http://www.linkedin.com/in/meghancallahan

Phone: 404-538-4205

Email: mcallah2@georgiasouthern.edu

Twitter: @meghanc99

Linkedin: http://www.linkedin.com/in/meghancallahan