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Facebook makes it easy to find friends, share photos and take unlimited quizzes, but it also can be a valuable business tool. Learn the best ways to use this popular social network to promote your products and connect with your customers.
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Flickr photo: tico24
Tuesday, August 4, 2009
Tuesday, August 4, 2009
Facebook is more than just fun & games
Tuesday, August 4, 2009
Tuesday, August 4, 2009
Facebook has a serious side
Tuesday, August 4, 2009
Tuesday, August 4, 2009
Facebook can be an incredibly powerful
business tool
Tuesday, August 4, 2009
Some perspective
Tuesday, August 4, 2009
• An estimated 110 million people in the U.S. (or 36% of the total population ) are regular social networking users
• Of that group, Facebook dominates with 78 million regular users (defined as those logging on at least once a month) followed by MySpace with 67 million, Twitter with 17 million, and LinkedIn with 11 million regular users.
Source: Anderson Analytics, July 2009
Tuesday, August 4, 2009
• People now spend more time, on average, on Facebook than on the other 9 top web brands
• 87 million visitors spent an average of 4 hours and 39 minutes on the site during July
• Facebook is sixth when it comes to overall web traffic in the US.
Source: Nielsen, July 2009
Tuesday, August 4, 2009
Tuesday, August 4, 2009
Between January & July of 2009:
• Facebook users aged 25-34 has grown 60.8%
• Users aged 35-54 has grown 190.2%
• Users older than 55 years has grown 513.7%
Source: iStrategyLabs, July 2009
Tuesday, August 4, 2009
Tuesday, August 4, 2009
Business benefits of Facebook
Tuesday, August 4, 2009
Search ranking Flickr photo: gerlos
Tuesday, August 4, 2009
Interactivity Flickr photo: [a.m.photography]
Tuesday, August 4, 2009
Brand advocacyFlickr photo: www.jerkalert.co.uk
Tuesday, August 4, 2009
Contacts & connectionsFlickr photo: unloveablesteve
Tuesday, August 4, 2009
TargetedFlickr photo: caruba
Tuesday, August 4, 2009
Low costFlickr photo: JoshuaDavisPhotography.COM
Tuesday, August 4, 2009
Start with a personal account
Tuesday, August 4, 2009
Don't set up a business account
• Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns.
• Business accounts have limited access to information on the site.
• Business accounts cannot be found in search and cannot send or receive friend requests.
Tuesday, August 4, 2009
Fill out your profile completely to earn trust
Tuesday, August 4, 2009
Keep any personal parts of your profile private through Settings.
Tuesday, August 4, 2009
Get rid of default avatar, upload a profile photo
Tuesday, August 4, 2009
Profile photo tips:
• Should be mostly of your head
• Square crops & simple backgrounds work well
• Needs to be recognizable in smaller sizes
• Semi-formal pose/expression
• Should be a recent photo & actually look like you
Tuesday, August 4, 2009
• Post business updates on your wall. Focus on business activities, such as “Working with ABC Company on web site redesign.”
• Share useful articles and links to presentations and valuable resources on your wall to establish credibility.
Tuesday, August 4, 2009
• Upload your contacts from your email client to find more connections.
• Join network, industry and alumni groups related to your business.
• Use search to find groups and fan pages related to your business by industry, location and career.
Tuesday, August 4, 2009
Add appropriate apps
Tuesday, August 4, 2009
Facebook Pages
Tuesday, August 4, 2009
According to Facebook, a Page is a...
• Customizable presence for an organization, product, or public personality to join the conversation with Facebook users. The Page focuses on the stream of content posted by the Page administrators.
• A Page lets Fans become brand advocates. Posts by the Page will start to appear in News Feed, giving Pages a stronger voice to reach their Fans.
• More than 8 million users become fans of Pages each day
Tuesday, August 4, 2009
Pages vs. Groups
Tuesday, August 4, 2009
Pages:
• Allow you to send updates to fans (displayed in user homepage sidebar)
• Can have a discussion wall, and discussion forum
• Can add additional applications
• Visitor statistics provided
• 6 million+ users become fans of pages each day
Tuesday, August 4, 2009
Tuesday, August 4, 2009
Groups
• Allow you to send messages to members (direct to inbox)
• Require regular upkeep and maintenance
• Cannot add applications
• Can have a discussion wall, and discussion forum
• Can invite members to related events
• 30 million+ active user groups exist
Tuesday, August 4, 2009
Creating your page
Tuesday, August 4, 2009
Categorize your page
Tuesday, August 4, 2009
Add apps
• Blog RSS Feed Reader or Social RSS
• Twitter App
• Static FBML
• Poll
• Promotions
Tuesday, August 4, 2009
Add Content
• Blog posts
• Events
• Photos & videos
• Discussion topics
• Polls
• Promotions
Tuesday, August 4, 2009
Custom tabs
Tuesday, August 4, 2009
Promote
Tuesday, August 4, 2009
Fan Box
Tuesday, August 4, 2009
Facebook Connect
Tuesday, August 4, 2009
Social ads
Tuesday, August 4, 2009
Tuesday, August 4, 2009
Tuesday, August 4, 2009
Respect your fansFlickr photo: bubustudio
Tuesday, August 4, 2009
Mykl Roventine designer of things myklroventine.com facebook.com/myklroventine
Tuesday, August 4, 2009
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