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Confidentiel © 2010 Utopies
The relationship between business
and civil society in the new economy:
future trends and best practice
Elisabeth Laville
Founder, UTOPIES
www.utopies.com - laville@utopies.com
Confidential © 2012 Utopies
Sustainability strategies have evolved
from CSR to sustainable business
CSR 2.0 2010…
Drivers - Brand differentiation
- Market opportunities
- Product-related taxes
Strategies -Ambitious & proactive marketing plan, strong commitment from CEO, targets on SD driven innovation
-Transparency on SD performance of products to consumers
-Co-elaboration of solutions with stakeholders
Sustainability
reports / year
Drivers - SD ratings & indexes
- Anticipate & prevent regulations
Strategies - SD policies & charters on
corporate practices
- ISO certification
- SD Reporting
CSR 1.0
Drivers - Reputation
Strategies - Corporate
philanthropy
- PR
CSR Beta version
1980 1995
Target : 30% in 2012
Confidential © 2012 Utopies
The growing importance of stakeholder
engagement in the business agenda
…to co-producing
2010…
… to engaging
1995-2010
Common practice
- Corporate giving/ philanthropy
- Suspicion
Best practice
- Stakeholder mapping/watch
From giving…
1980-1995
Common practice
– Mapping stakeholder expectations
– Dialogue with « friends »
Best practice
-Dialogue w. “Critical friends“
-Focused NGO partnership
Common practice
- Discussion with panels of « critical friends »
- At local & global levels
Best practice
- Joint efforts to create new standards
- Co-innovation, co-lobbying
- Stakeholder governance
Confidential © 2012 Utopies
What is next in terms
of stakeholder engagement?
4
Co-lobbying to raise the level playing field EITI
Co-innovation, “open” to stakeholders Nike “Green Xchange” program
WalMart sustainability indexing
My Lego Factory
My Starbucks idea
Danone Social Innovation Lab
Unilever Sustainable Living Lab
Co-design of green buildings
Integration in governance bodies
Social housing in France
B corporations in the USA
Confidential © 2012 Utopies 5
The reference resource center
on stakeholder engagement – online NOW !
www.criticalfriendsinternational.com
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