Confidentiel © 2010 Utopies

The relationship between business

and civil society in the new economy:

future trends and best practice

Elisabeth Laville

Founder, UTOPIES

www.utopies.com - laville@utopies.com

Confidential © 2012 Utopies

Sustainability strategies have evolved

from CSR to sustainable business

CSR 2.0 2010…

Drivers - Brand differentiation

- Market opportunities

- Product-related taxes

Strategies -Ambitious & proactive marketing plan, strong commitment from CEO, targets on SD driven innovation

-Transparency on SD performance of products to consumers

-Co-elaboration of solutions with stakeholders

Sustainability

reports / year

Drivers - SD ratings & indexes

- Anticipate & prevent regulations

Strategies - SD policies & charters on

corporate practices

- ISO certification

- SD Reporting

CSR 1.0

Drivers - Reputation

Strategies - Corporate

philanthropy

- PR

CSR Beta version

1980 1995

Target : 30% in 2012

Confidential © 2012 Utopies

The growing importance of stakeholder

engagement in the business agenda

…to co-producing

2010…

… to engaging

1995-2010

Common practice

- Corporate giving/ philanthropy

- Suspicion

Best practice

- Stakeholder mapping/watch

From giving…

1980-1995

Common practice

– Mapping stakeholder expectations

– Dialogue with « friends »

Best practice

-Dialogue w. “Critical friends“

-Focused NGO partnership

Common practice

- Discussion with panels of « critical friends »

- At local & global levels

Best practice

- Joint efforts to create new standards

- Co-innovation, co-lobbying

- Stakeholder governance

Confidential © 2012 Utopies

What is next in terms

of stakeholder engagement?

4

Co-lobbying to raise the level playing field EITI

Co-innovation, “open” to stakeholders Nike “Green Xchange” program

WalMart sustainability indexing

My Lego Factory

My Starbucks idea

Danone Social Innovation Lab

Unilever Sustainable Living Lab

Co-design of green buildings

Integration in governance bodies

Social housing in France

B corporations in the USA

Confidential © 2012 Utopies 5

The reference resource center

on stakeholder engagement – online NOW !

www.criticalfriendsinternational.com