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04/10/2023 1
FRIENDS ASKING FRIENDS®Drive Better Event Fundraising Performance with
Friends Asking Friends Essentials!
Margaret FrenchSolutions Consultant
April 10, 2023
04/10/2023 2
● Friends Asking Friends: An Introduction
● Live Demonstration
● Recap
● Questions & Answers
AGENDA
04/10/2023 3
04/10/2023 4
Raise
6 timesMORE than non-
users
04/10/2023 5
FRIENDS ASKING FRIENDS HELPS YOU…
EMPOWER … participants to become successful online fundraisers.
REACH … a broader network of people with built in email, social media and mobile tools.
MANAGE … events more effectively with built In event Management tools.
04/10/2023 6
PART 1: EVENT FUNDRAISING WEBSITE
Promote event
Encourage participation
Provide simple registration
Foster competition
Highlight sponsors
04/10/2023 7
PART 2: PERSONAL FUNDRAISING HEADQUARTERS
Participant registers
Build personal page
Sends messages
Tracks progress
Reaches goal
04/10/2023 8
PART 3: PERSONAL FUNDRAISING PAGE
Donor reads personal appeal from friend or family member
Wants to support her friend and help them reach their
fundraising goal
Makes secure online gift and is recognized on website
04/10/2023 9
PERSONAL E-MAIL SOLICITATION
Friends Asking Friends allows your participants easily communicate with their friends, family and co-workers with integrated email tools.
● FAF emails are opened over 90% of the time
● FAF emails have a 55% + click through rate
● 1 in 4 (25%) FAF emails result in a donation
● Average participant sends 28 Emails
● Average online gift size: $60
04/10/2023 10
Friends Asking Friends allows your participants to reach more people and share their compelling messages on the most popular social networks available.
SOCIAL MEDIA TOOLKIT
● Integrated social media tools increase fundraising by 40%
● Average Facebook user has 130 friends
● Average Twitter user has 70 followers
04/10/2023 11
Friends Asking Friends takes your events on the road with mobile ready event, personal, team, and individual donation pages.
MOBILE READY GIVING
Email Donation Form Confirmation
04/10/2023 12
MANAGE PA R T I C I PA N T S M O R E E F F E C T I V E LY W I T H B U I LT I N E V E N T M A N A G E M E N T TO O L S .
Blackbaud Friends Asking Friends
04/10/2023 13
04/10/2023 14
LET’S TAKE A LOOK … ( L I V E D E M O )
Blackbaud Friends Asking Friends
● Increased Branding and Design Capabilities
● Enhanced User Experience
● Optimized Personal/Team Fundraising Pages
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