What's Hot in Peer to Peer Fundraising: Industry Trends from TeamRaiser & Friends

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    27-Jan-2015

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This session will be a review of the peer-to-peer fundraising industrys top trends and how you can optimize your use of TeamRaiser to raise more money for your organizations mission. Discussion topics will include strategies for using social and mobile channels and independent fundraising events. Learn from industry experts on how your organization can maximize their resources and engage their participants and donors online in the most innovative ways.

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<ul><li> 1. Whats Hot in Peer to Peer Fundraising: Industry Trends From TeamRaiser &amp; Friends PRESENTED BY: A FUN, HIP, SMART GROUP OF PEOPLE9/30-10/2 2012. Blackbaud Confidential. All rights reserved 1</li></ul><p> 2. LOOK WHOS TALKINGTeam TeamRaiser (TR) Deepa Karani, Client Strategy Executive, Blackbaud Nancy Palo, Senior Strategy Consultant, BlackbaudTR FriendsMark Becker, Founding Partner, Cathexis Partners Jennifer Brady, Director, Digital Platforms, American Cancer SocietyMelissa Dreyer, Director, Interactive Events, American Cancer Society Donna Wilkins, Founder &amp; President, Charity Dynamics9/30-10/2 2012. Blackbaud Confidential. All rights reserved 2 3. HOW WILL YOUR LIFE CHANGE IN THE NEXT 90MINUTES?We DONT want tosee this!! Learn about key social &amp; mobile industry trends See examples of social &amp; mobile-enabledTeamRaisers Whats this we hear about Do-It-Yourself (DIY)fundraisers? See DIY fundraisers using TeamRaiser Make a new friend or two who knows moreabout Peer to Peer than you!BUT THIS!!9/30-10/2 2012. Blackbaud Confidential. All rights reserved 3 4. #BBCON TWEET YOUR TRACK: #bbinteractive#bbcultural #bbk12#bbanalytics #bbfundraising#bbcrm #bbfinancial#bbprodev #bblearnlab9/30-10/2 2012. Blackbaud Confidential. All rights reserved 4 5. LETS LEVEL SET - WHAT IS PEER-TO-PEERFUNDRAISING?9/30-10/2 2012. Blackbaud Confidential. All rights reserved 5 6. WHATS PEER-TO-PEER FUNDRAISING? A style of fundraising where an organization recruits individual supporters to ask their friends and family to donate to that organization.Non ProfitP2P Fundraising is almost always connected to some formof event or milestone.9/30-10/2 2012. Blackbaud Confidential. All rights reserved 6 7. Whats HOT in Social PRESENTED BY DONNA WILKINS, CHARITY DYNAMICS MELISSA DREYER, AMERICAN CANCER SOCIETY9/30-10/2 2012. Blackbaud Confidential. All rights reserved 7 8. EVERYWHERE9/30-10/2 2012. Blackbaud Confidential. All rights reserved 8 9. EVERYTHING9/30-10/2 2012. Blackbaud Confidential. All rights reserved 9 10. ALL THE TIME9/30-10/2 2012. Blackbaud Confidential. All rights reserved 10 11. SOCIAL MEDIA THREE STRATEGIES9/30-10/2 2012. Blackbaud Confidential. All rights reserved 11 12. 12 13. 13 14. 14 15. 15 16. 16 17. 17 18. 18 19. 19 20. 20 21. GOALSMeasurements Participants to reach more money Increase number of donors Increase average gift size Engage and Retain More ParticipantsIncrease registrationIncrease team sizeIncrease percent event participationIncrease retention9/30-10/2 2012. Blackbaud Confidential. All rights reserved 21 22. GrowBroadcast New participants and donors Learn Segmentation, Coaching, 80/20 Utilize Endorsement Impact Fundraising, Involvement, Experience, ReduceEmpower Churn9/30-10/2 2012. Blackbaud Confidential. All rights reserved 22 23. AVAILABLE VS. ATTAINABLEOnline Activities ProfileOffline Demographic Activities9/30-10/2 2012. Blackbaud Confidential. All rights reserved 23 24. IMPACT LOOK FOR THE RIPPLE EFFECT9/30-10/2 2012. Blackbaud Confidential. All rights reserved 24 25. WHAT IS THE ASK? Share forward, like, comment Promote write, campaign, vote Create post, link, integrate Extend augment, adapt Support give (donations, registrations,volunteer)9/30-10/2 2012. Blackbaud Confidential. All rights reserved 25 26. EXAMPLES9/30-10/2 2012. Blackbaud Confidential. All rights reserved 26 27. SHARE IN NAVIGATION AND MULTIPLE PLATFORMS9/30-10/2 2012. Blackbaud Confidential. All rights reserved 27 28. SHARE IN NAVIGATION AND MULTIPLE PLATFORMS9/30-10/2 2012. Blackbaud Confidential. All rights reserved 28 29. SHARE IN NAVIGATION AND MULTIPLE PLATFORMS9/30-10/2 2012. Blackbaud Confidential. All rights reserved 29 30. SOCIAL MEDIA LOGIN9/30-10/2 2012. Blackbaud Confidential. All rights reserved 30 31. PARTICIPANT PEER TO PEER OPTIONS9/30-10/2 2012. Blackbaud Confidential. All rights reserved 31 32. SOCIAL MEDIA PAGE 329/30-10/2 2012. Blackbaud Confidential. All rights reserved 32 33. BOUNDLESS FUNDRAISING9/30-10/2 2012. Blackbaud Confidential. All rights reserved 33 34. BOUNDLESS FUNDRAISING9/30-10/2 2012. Blackbaud Confidential. All rights reserved 34 35. ONLINE MOBILIZATION INCL. SOCIAL9/30-10/2 2012. Blackbaud Confidential. All rights reserved 35 36. 70 views orimpressionson a post9/30-10/2 2012. Blackbaud Confidential. All rights reserved 36 37. To reach 70 views or impressions in Boundless Fundraising Application, we need: ONE Boundless User9/30-10/2 2012. Blackbaud Confidential. All rights reserved 37 38. SOCIAL COMMERCE AND FUNDRAISING9/30-10/2 2012. Blackbaud Confidential. All rights reserved 38 39. 9/30-10/2 2012. Blackbaud Confidential. All rights reserved 39 40. F-COMMERCE Almost 25% of total internet time is spent onFacebook Users are 4 times as likely to conduct a transactioninside of Facebook if it is referred to them by atrusted friend. For fundraising, this means integratedFacebook event registration and donation transactions.9/30-10/2 2012. Blackbaud Confidential. All rights reserved 40 41. WHAT CAN WE DO TODAY?9/30-10/2 2012. Blackbaud Confidential. All rights reserved 41 42. ENCOURAGE TRANSACTIONAL SHARING9/30-10/2 2012. Blackbaud Confidential. All rights reserved 42 43. LEVERAGE SOCIAL PLUG-INS9/30-10/2 2012. Blackbaud Confidential. All rights reserved 43 44. ENCOURAGE PHOTO AND VIDEO SHARING In a study of the top 10 brands onFacebook, users liked photos twice asoften as text updates. And they shared videos 12 times more than photo andtext posts combined.9/30-10/2 2012. Blackbaud Confidential. All rights reserved 44 45. CREATE SHAREABLE INFOGRAPHICS9/30-10/2 2012. Blackbaud Confidential. All rights reserved 45 46. CREATE SHAREABLE ASSETS9/30-10/2 2012. Blackbaud Confidential. All rights reserved 46 47. CREATE SHAREABLE VIDEO CONTENT9/30-10/2 2012. Blackbaud Confidential. All rights reserved 47 48. Whats HOT in Mobile PRESENTED BY MARK BECKER, CATHEXIS PARTNERS JENNIFER BRADY, AMERICAN CANCER SOCIETY9/30-10/2 2012. Blackbaud Confidential. All rights reserved 48 49. MOBILE STATISTICS 88% of US adults own a cell phone 55% of these are cell Internet users 17% report to access Internet mostly on cell phone Source:9/30-10/2 2012. Blackbaud Confidential. All rights reserved 49 50. THE MOBILIZATION OF TEAMRAISER REGISTRATION Responsive Web Design9/30-10/2 2012. Blackbaud Confidential. All rights reserved 50 51. MOBILE OPTIMIZED EVENT REGISTRATION9/30-10/2 2012. Blackbaud Confidential. All rights reserved 51 52. MOBILE OPTIMIZED EVENT REGISTRATION9/30-10/2 2012. Blackbaud Confidential. All rights reserved 52 53. MOBILE OPTIMIZED EVENT REGISTRATION9/30-10/2 2012. Blackbaud Confidential. All rights reserved 53 54. USING THE TEAMRAISER API S Cathexis Partners TR2Go event dashboard9/30-10/2 2012. Blackbaud Confidential. All rights reserved 54 55. USING THE TEAMRAISER API S: WWW.SKECHERSFRIENDSHIPWALK.COM Skechers Foundations Friendship Walk9/30-10/2 2012. Blackbaud Confidential. All rights reserved 55 56. AMERICAN CANCER SOCIETY MOBILE UPDATE FALL 2012 JENNIFER BRADY9/30-10/2 2012. Blackbaud Confidential. All rights reserved 56 57. INDEX 1. Background 2. Mobile Strategy 3. Mobile Projects 579/30-10/2 2012. Blackbaud Confidential. All rights reserved 57 58. BACKGROUND Why is mobile important to ACS? 589/30-10/2 2012. Blackbaud Confidential. All rights reserved 58 59. WE ARE ALL WIRELESS311M US Population Wireless Subscribers 331M US wireless penetration104% (+6% yoy) US wireless-only households 31% (+5% yoy) Mobile devices are rarely more than 4 feet from their owners.9/30-10/2 2012. Blackbaud Confidential. All rights reserved 59 60. WE ARE ALL MOVING TO MOBILE The number of peopleaccessing the mobileInternet is expected toovertake the PC as themost popular way to geton the Web within fiveyears. Average Americansspend 2.7 hours a daysocializing on a mobiledevice. 609/30-10/2 2012. Blackbaud Confidential. All rights reserved 60 61. MOBILE REACHES KEY DEMOGRAPHICS 619/30-10/2 2012. Blackbaud Confidential. All rights reserved 61 62. 62 9/30-10/2 2012. Blackbaud Confidential. All rights reserved 62 63. KEYPOPULATIONS- AND -ACTIVITIES9/30-10/2 2012. Blackbaud Confidential. All rights reserved 63 64. MOBILE STRATEGY How did we make it happen? 649/30-10/2 2012. Blackbaud Confidential. All rights reserved 64 65. 2010: LOW AND SLOW History: Piecemeal Expertise: Minimal Enthusiasm: General Vision: Vague Resources: Limited Urgency: Not Enough9/30-10/2 2012. Blackbaud Confidential. All rights reserved 65 66. 2011: READY TO GROW Comprehensive strategicplan Well-defined priorities Support from leadership New vendor relationships New staff assignments Budget!9/30-10/2 2012. Blackbaud Confidential. All rights reserved 66 67. 2012: MOBILIZED! 4 major mobile launches Measurable impact ongoals Mobile workflows defined Integrating with otherchannels More projects and phasesin development9/30-10/2 2012. Blackbaud Confidential. All rights reserved 67 68. STRATEGIC ALIGNMENTAlign with ACSACS BRAND STRATEGYBrand and stay well, get well, find cures, fight backDigital Channelstrategies, andwork in concertwith Social, DIGITAL CHANNEL STRATEGYWeb, SEOstrategies. Social Mobile WebsiteStrategy StrategyStrategy 689/30-10/2 2012. Blackbaud Confidential. All rights reserved 68 69. STRATEGIC OBJECTIVESBuild the Platform and the ProcessIntegrate and Educate in the EnterpriseEngage ConsumersImprove Mobile Fundraising 699/30-10/2 2012. Blackbaud Confidential. All rights reserved 69 70. BUILD THE PLATFORM AND THEPROCESS Establish vendor relationships and internalcompetence that support core mobile programcomponents:- Mobile Web- App Development- SMS (Text Messaging)- Text To Give Define workflows, guidelines, roles andresponsibilities to manage mobile projects. Align with enterprise Demand Management process. 709/30-10/2 2012. Blackbaud Confidential. All rights reserved 70 71. INTEGRATE/EDUCATE THEENTERPRISE Establish mobile as a critical part of the integratedonline marketing stream.- Identify mobile needs and business goals inbusiness areas throughout the enterprise.- Create mobile elements that augment existingcampaigns and programs. Communicate mobile development processes,workflows, and best practices to key staff.- Identify, train and enable mobile decision makersand content managers throughout the enterprise. 719/30-10/2 2012. Blackbaud Confidential. All rights reserved 71 72. ENGAGE CONSUMERS Use mobile to generate excitement, loyalty, andsatisfaction with ACS campaigns and events in theconsumer marketplace. Extend the Societys trusted and comprehensivelibrary of cancer information onto mobile devices forfast, easy consumption by cancer info seekers. Leverage the intimacy and immediacy of mobile tocreate measurable mobile health tools that supportSignature Strategies. 729/30-10/2 2012. Blackbaud Confidential. All rights reserved 72 73. IMPROVE MOBILE FUNDRAISING Develop mobile-friendly donor form (done) Upgrade Text To Give program Test other mobile transaction modes - Credit card readers such as Square, Sage, Mobilized - Phone-based payment - mobile wallet - Text-to-Pledge - Call center queuing from mobile hot-link - PayPal, Amazon Payments, Serve 739/30-10/2 2012. Blackbaud Confidential. All rights reserved 73 74. MOBILE PROJECTS Challenge accepted749/30-10/2 2012. Blackbaud Confidential. All rights reserved 74 75. MAJOR MOBILIZATIONSMobile Web m.cancer.org m.relayforlife.org Making Strides Against Breast Cancer DetermiNationMobile Apps Relay For Life Making Strides Against Breast Cancer 759/30-10/2 2012. Blackbaud Confidential. All rights reserved 75 76. MOBILE WEB Information, trust, speed, consumption769/30-10/2 2012. Blackbaud Confidential. All rights reserved 76 77. M.CANCER.ORGObjective: Create a mobile-specific version ofcancer.org.Approach: Uses a real-time proxy with dynamic pagere-structuring to mobilize all the content on cancer.org(approx. 7,000 pages).Result: Mobile-friendly site delivers cancer.org content, customized for easy viewing on a smart phone. Content published on cancer.org: Instantly live on m.cancer.org. Puts our trusted cancer information in consumers hands when they need it, where they need it. 779/30-10/2 2012. Blackbaud Confidential. All rights reserved 77 78. A MOBILE-FRIENDLY VERSION OF THE OURFLAGSHIP WEB SITE, CANCER.ORG.9/30-10/2 2012. Blackbaud Confidential. All rights reserved 78 79. M.CANCER.ORG Site launched in October 2011 (on time, on budget). Key performance indicators all show positive growth. Enthusiastic reception by ACS staff, consumers, media. Vendor that implemented m.cancer.org also developed m.relayforlife.org.31 9/30-10/2 2012. Blackbaud Confidential. All rights reserved 79 80. MOBILE TRAFFIC IS INCREASING 4.4 million mobile visits since launch Mobile as percentage of total site visits has increased80 9/30-10/2 2012. Blackbaud Confidential. All rights reserved 80 81. MOBILE CONTENT USAGE DIFFERS Desktop Desktop PageMobile Mobile Page RankRank 1 Homepage1Learn &gt; Signs and Symptoms of Cancer 2 Learn About Cancer Index Page 2Homepage 3 Learn &gt; Signs &amp; Symptoms of Cancer3Learn &gt; Testicular Cancer &gt; Do I 4 Healthy &gt; Guide to Quitting Smoking 4Healthy &gt; Guide to Quitting Smoking 5 Donations Form5Healthy &gt; Calorie Counter Calculator 6 Healthy &gt; Calorie Counter Calculator6Donate Online Now 7 About Us &gt; Employment Opportun .. 7Learn &gt; Testicular Cancer &gt; Signs 8 Learn &gt; Breast Cancer Landing Page8About Us &gt; Employment Opportun .. 9 Learn &gt; Testicular Cancer &gt; Do I 9Make a Donation 10Get Involved Index Page 10 Cancer Facts and Figures81 9/30-10/2 2012. Blackbaud Confidential. All rights reserved 81 82. M.RELAYFORLIFE.ORGObjective: Establish a mobile website for Relay ForLife that provides a mobile point-of-presence for theRelay Experience for both registered and not yetregistered users.Approach: Leverage proxy-style solution to mobilizeboth UCM and Convio pages cleanly with vendor-based support model that minimizes parallelpublishing, allows for easy content updates andminimizes ACS technical and editorial effort.Result: Launched early June 2012!9/30-10/2 2012. Blackbaud Confidential. All rights reserved 82 83. M.RELAYFORLIFE.ORG Information for both registered Relayers and thoseinterested in learning more. Single source publishing across multiple platformsand content owners. No additional work for field and event staff. All content is scheduled to be mobilized, similar tom.cancer.org. Mobilization of Convio functionality to launch in latewinter. 839/30-10/2 2012. Blackbaud Confidential. All rights reserved 83 84. MOBILE MAKING STRIDES AND DETERMINATIONObjective: Create mobile-specific versions of theMaking Strides Against Breast Cancer andDetermiNation fundraising Web sites.Approach: Leverage Convio APIs and inherentplatform capabilities to produce mo...</p>

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