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FRIENDS ASKING FRIENDS®Drive Better Event Fundraising Performance with

Friends Asking Friends Essentials!

Margaret FrenchSolutions Consultant

April 10, 2023

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● Friends Asking Friends: An Introduction

● Live Demonstration

● Recap

● Questions & Answers

AGENDA

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Raise

6 timesMORE than non-

users

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FRIENDS ASKING FRIENDS HELPS YOU…

EMPOWER … participants to become successful online fundraisers.

REACH … a broader network of people with built in email, social media and mobile tools.

MANAGE … events more effectively with built In event Management tools.

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PART 1: EVENT FUNDRAISING WEBSITE

Promote event

Encourage participation

Provide simple registration

Foster competition

Highlight sponsors

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PART 2: PERSONAL FUNDRAISING HEADQUARTERS

Participant registers

Build personal page

Sends messages

Tracks progress

Reaches goal

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PART 3: PERSONAL FUNDRAISING PAGE

Donor reads personal appeal from friend or family member

Wants to support her friend and help them reach their

fundraising goal

Makes secure online gift and is recognized on website

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PERSONAL E-MAIL SOLICITATION

Friends Asking Friends allows your participants easily communicate with their friends, family and co-workers with integrated email tools.

● FAF emails are opened over 90% of the time

● FAF emails have a 55% + click through rate

● 1 in 4 (25%) FAF emails result in a donation

● Average participant sends 28 Emails

● Average online gift size: $60

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Friends Asking Friends allows your participants to reach more people and share their compelling messages on the most popular social networks available.

SOCIAL MEDIA TOOLKIT

● Integrated social media tools increase fundraising by 40%

● Average Facebook user has 130 friends

● Average Twitter user has 70 followers

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Friends Asking Friends takes your events on the road with mobile ready event, personal, team, and individual donation pages.

MOBILE READY GIVING

Email Donation Form Confirmation

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MANAGE PA R T I C I PA N T S M O R E E F F E C T I V E LY W I T H B U I LT I N E V E N T M A N A G E M E N T TO O L S .

Blackbaud Friends Asking Friends

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LET’S TAKE A LOOK … ( L I V E D E M O )

Blackbaud Friends Asking Friends

● Increased Branding and Design Capabilities

● Enhanced User Experience

● Optimized Personal/Team Fundraising Pages